主任的話Director's Message
歡迎加入中國文化大學商學院表演藝術管理學士學位學程
Welcome to the Bachelor Program of Performing Arts Management, College of Business, Chinese Culture University
表演藝術不只是舞台上的演出，更是一門融合創意、美學、管理與產業應用的專業學科。
中國文化大學表演藝術管理學士學位學程以「表演藝術 × 商業管理（Performing Arts × Business Management）」為核心發展特色，整合藝術創作、美學素養、文化創意產業、品牌行銷與經營管理等專業知能，致力培育兼具藝術涵養、管理能力與產業視野的跨域人才。
Performing arts is more than stage performance—it is a professional discipline that integrates creativity, aesthetics, management, and industry applications.
The Bachelor Program of Performing Arts Management at Chinese Culture University is built upon the core concept of “Performing Arts × Business Management.” By combining artistic creation, aesthetic appreciation, cultural and creative industries, brand marketing, and business management, the program cultivates interdisciplinary professionals equipped with artistic literacy, managerial competence, and global industry perspectives.
學生畢業後將獲頒商學士（Bachelor of Business Administration, BBA）學位，除了能投入戲劇、音樂、舞蹈、展演製作等表演藝術相關領域外，亦可發展於品牌管理、時尚產業、公關行銷、活動策展、文化創意產業、餐旅觀光及各類服務產業等多元職涯領域。
Graduates will be awarded a Bachelor of Business Administration (BBA) degree and may pursue careers not only in theater, music, dance, and performance production, but also in brand management, fashion industries, public relations, marketing, event planning, cultural and creative industries, hospitality, tourism, and a wide range of service sectors.
三大特色發展方向Three Key Development Areas
一、表演藝術 × 健康促進Performing Arts × Health Promotion
因應臺灣邁入超高齡社會，本學程結合戲劇、音樂、舞蹈及多元藝術活動設計，培養學生將表演藝術應用於健康促進、高齡服務、終身學習、社區關懷及世代共融等領域，讓藝術成為提升生活品質與社會參與的重要力量。
As Taiwan enters a super-aged society, the program integrates theater, music, dance, and diverse artistic activities to equip students with the ability to apply performing arts to health promotion, senior services, lifelong learning, community engagement, and intergenerational inclusion.
二、表演藝術 × 人工智慧（AI）Performing Arts × Artificial Intelligence (AI)
本學程積極結合人工智慧與數位科技應用，培養學生運用AI工具進行劇本創作、音樂生成、編舞設計、舞台視覺製作、虛擬角色建構及數位影音創作，探索未來劇場、智慧展演與互動媒體的新可能。
The program actively integrates artificial intelligence and digital technologies into artistic practice. Students learn to apply AI tools in scriptwriting, music generation, choreography design, stage visualization, virtual character development, and digital media production, exploring innovative possibilities for future theaters, digital performances, and interactive media.
三、表演藝術 × 服務產業合作Performing Arts × Service Industry Collaboration
本學程積極推動表演藝術與餐飲、觀光、時尚、美容及文化創意產業跨界合作，發展餐飲劇場（Dinner Theater）、環境劇場（Environmental Theater）、舞蹈劇場、時尚新品發表會及沉浸式體驗活動等創新展演模式，拓展藝術產業的發展邊界。
The program promotes interdisciplinary collaboration between performing arts and service industries, including hospitality, tourism, fashion, beauty, and cultural and creative sectors. Students participate in innovative projects such as dinner theater, environmental theater, dance theater, fashion launches, and immersive experiences that redefine the boundaries of artistic practice.
大師級師資與產業接軌Master-Level Faculty and Industry Integration
本學程除整合商學院與藝術學院優秀師資外，亦邀請來自表演藝術、音樂、影視、舞蹈、時尚及品牌管理等領域之專家共同授課，打造理論與實務並重的學習環境。
歷年來更邀請金曲獎、金鐘獎得主，以及國內外知名表演藝術工作者與產業專家參與課程及專題講座，讓學生能直接向業界頂尖人才學習，掌握產業最新發展趨勢，拓展專業視野與人脈資源。
在時尚品牌與個人品牌領域方面，本學程特別邀請國際品牌管理與奢華品牌領域專家授課，引導學生理解 「Performer as a Brand（伶人也是品牌）」 的核心理念，學習如何建立個人品牌、塑造專業形象，並提升市場競爭力。
In addition to the distinguished faculty members from both the College of Business and the College of Arts, the program invites experts from the fields of performing arts, music, film, dance, fashion, and brand management to participate in teaching, creating a learning environment that balances theory and practice.
Over the years, the program has welcomed Golden Melody Award winners, Golden Bell Award recipients, renowned performing artists, and industry leaders to participate in courses and special lectures. These opportunities enable students to learn directly from top professionals, gain insights into emerging industry trends, and expand their professional networks.
In the field of fashion and personal branding, the program also invites experts in international branding and luxury brand management to introduce the concept of “Performer as a Brand.” Students learn how to build personal brands, establish professional identities, and enhance their competitiveness in an increasingly dynamic marketplace.
選擇文化，成就未來Choose CCU, Shape Your Future
中國文化大學長期深耕藝術與商業教育，擁有豐富的教學資源與卓越師資。本學程位於臺北市核心地區，交通便利，鄰近捷運科技大樓站與大安森林公園站，並提供彈性修課規劃，特別適合在職進修人士及有志於跨域發展的學習者。
Chinese Culture University has a long-standing tradition of excellence in both arts and business education. Located in the heart of Taipei, the program offers convenient transportation access and flexible course scheduling, making it an ideal choice for working professionals and students seeking interdisciplinary development.
我們不僅培養學生「會表演」，更培養學生「懂管理、會行銷、能創新、善經營自己」。
We do not simply train performers—we cultivate professionals who can manage, market, innovate, and build their own brands.
誠摯歡迎您加入中國文化大學商學院表演藝術管理學士學位學程，共同開創藝術與產業融合的新未來！
We warmly welcome you to join the Bachelor Program of Performing Arts Management at Chinese Culture University and create the future of arts and industry together.
學程主任｜Program Director
施光恆 Kuang-Heng Shih (Hans)
Director, Bachelor Program of Performing Arts Management
Tel: +886-800-008-918 ext. 8573
