專書
109
臺灣校務研究之學生就業與發展,臺灣校務研專業協會 2020/11/01 ( )
107
數位消費時代之競爭力行銷,任立中, 林婷鈴, 陳彥君, 許嘉霖, 許秋萍, 黃哲盛, 田寒光, 林郁翔, 傅國彰 2018/01/01 ( )
101
我國自由貿易港區發展綠色物流之機會與挑戰,肯定實業股份有限公司初版1-352 2012/11/01 ( )
期刊論文
111
Understanding Users’ Urge to Post Online Reviews: A Study Based on Existence, Relatedness, and Growth Theory,SAGE Open 2022/10/01 ( )
111
美妝影音部落客之外表吸引力、態度同質性和擬社會互動與影片內容品質對消費者知覺信任及購買意圖之影響,管理與系統第29卷第3期363-386 2022/07/01 ( )
111
Applying cognitive evaluation theory to analyze the impact of gamification mechanics on user engagement in resource recycling,Information & ManagementVolume 59, Issue 2, March 2022, 103602 2022/01/25 ( )
110
Advocating recycling and encouraging environmentally friendly habits through gamification: An empirical investigation,Technology in Society 2021/08/01 ( )
110
人格特質、個人價值觀及態度對加入假日農夫意願之影響,中山管理評論 (TSSCI)第29卷第2期p.337-369 2021/06/01 ( )
110
Key factors influencing word-of-mouth intentions: the case of college freshmen in Taiwanv,Measuring Business Excellence (Scopus)Vol. 25 No. 1pp. 106-118 2021/05/11 ( )
110
Applying the Kano model to investigate the quality of transportation services at mega events,Journal of Retailing and Consumer ServicesVolume 60, May 2021, 102442 2021/05/01 ( )
109
Investigating pharmaceutical logistics service quality with refined Kano's model,Journal of Retailing and Consumer ServicesVolume 57, November 2020, 102231 2020/11/01 ( )
109
分析共享單車使用意圖之決定因素及市場區隔,運輸計劃季刊(TSSCI)49卷1期1 - 41 2020/06/10 ( )
109
How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience,Telematics and Informatics (SSCI) 2020/06/01 ( )
108
How Transportation Service Quality Drives Public Attitude and Image of a Sustainable City: Satisfaction as a Mediator and Involvement as a Moderator,Sustainability (SSCI) 2019/11/27 ( )
108
Service quality and customer satisfaction in pharmaceutical logistics: An analysis based on Kano model and importance-satisfaction model,International Journal of Environmental Research and Public Health (SSCI) 2019/11/01 ( )
108
Effect of tangibilization cues on consumer purchase intention in the social media context: Regulatory focus perspective and the moderating role of perceived trust,Telematics and Informatics (SSCI)Vol.44 2019/11/01 ( )
108
於群眾募資平台之產品設計、結果預期、品牌態度及購買意圖之研究,多國籍企業管理評論13卷2期P175 - 208 2019/09/01 ( )
108
How green marketing, perceived motives and incentives influence behavioral intentions,Journal of Retailing and Consumer Service (SSCI)Vol.49336-345 2019/07/01 ( )
108
應用S-O-R架構探討影響顧客對於企業使用 綠色包裝之滿意度及忠誠度之因素,品質學報 (EI) 2019/04/23 ( )
108
How a branded website creates customer purchase intentions,Total Quality Management and Business ExcellenceVolume 30, Issue 3-4422-446 2019/04/01 ( )
108
美容美妝線上品牌社群體驗如何增進使用者之體驗價值、態度及持續使用意圖,管理評論(TSSCI)第38卷，第4期 2019/03/01 ( )
107
How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love",Computers in Human Behavior88, 121–133 2018/11/01 ( )
107
Understanding foreign students’ continuance intention toward mobile telecommunication service: An integrated theoretical model,International Journal of Electronic Commerce Studies 2018/05/01 ( )
107
Develop the Healthcare Logistics Service with Kano Model,Journal of Quality 2018/04/03 ( )
107
How does gamification improve user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role,Technological Forecasting and Social Change (SSCI) 2018/01/20 ( )
107
How social shopping retain customers? Capturing the essence of website quality and relationship quality,Total Quality Management & Business Excellence (SSCI) 2018/01/01 ( )
106
旅遊部落格行銷對遊客重遊意願之影響：心流體驗與滿意度為中介變數,品質學報(EI Compendex) 2017/12/31 ( EI )
106
Does new product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty,Information Technology & People 2017/10/07 ( )
106
Investigating the impacts of guanxi and relationship marketing in port logistics: Two cases,Maritime Economics & Logistics 2017/08/01 ( )
106
實用與享樂價值對於行動應用程式的滿意度與持續使用意圖之影響：心流體驗與知覺好玩為中介角色,品質學報(EI Compendex)Vol.24 No.3191-201 2017/06/01 ( EI )
106
"影響遊客造訪意願之決定性因素：以網站品質、心流體驗及SoLoMo態度延伸科技接受模式,品質學報 2017/04/05 ( )
106
How the effects of loyalty programs, relationship benefits, and relationship quality create customer loyalty? The case of Taiwan Starbucks coffee,Journal of Quality24(2) 2017/04/01 ( )
106
Elucidating website loyalty and its antecedents in a gamification context: Considering flow experience as a moderator,ICIC Express Letters, Part B Applications 2017/04/01 ( )
106
Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator,Computers in Human Behavior 2017/04/01 ( )
106
How a branded website creates customer purchase intentions,Total Quality Management & Business Excellence 2017/03/14 ( )
106
Information technology adoption for sustainable development: green e-books as an example,Information Technology for Development (SSCI) 2017/02/01 ( )
106
Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude,Telematics and Informatics 2017/01/01 ( )
106
Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity,Journal of Retailing and Consumer Services 2017/01/01 ( )
105
Investigating the determinants of e-book adoption,Program (SSCI) 2016/11/01 ( )
105
Applying data mining methods to tourist loyalty intentions in the international tourist hotel sector,Anatolia An International Journal of Tourism and Hospitality ResearchVol.27 No.2271-274 2016/10/23 ( )
105
New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology,Telematics and Informatics (SSCI) 2016/08/31 ( )
105
The mediating effect of flow experience on social shopping behavior,Information Development (SSCI) 2016/05/06 ( )
105
Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan,Telematics and Informatics (SSCI) 2016/04/25 ( )
104
Determinants of customer loyalty for home delivery,International Journal of Logistics Systems and ManagementVol. 22, No. 2pp.125–154. 2015/07/24 ( )
104
How to Improve E-Satisfaction and E-Loyalty and Strengthen the Links between Them: Value from Regulatory Fit,Human Factors and Ergonomics in Manufacturing & Service Industries (SSCI) 2015/05/01 ( )
104
Applying Kansei Engineering to design logistics services- A case of home delivery service,International Journal of Industrial Ergonomics (SCI) 2015/03/23 ( )
104
Applying a Kansei engineering-based logistics service design approach to developing international express services,International Journal of Physical Distribution and Logistics Management (SSCI) 2015/03/02 ( )
103
The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators,International Journal of Innovation, Management and TechnologyVol. 5, No. 4255-260 2014/08/01 ( )
103
Determining uses and gratifications for mobile phone apps,Lecture Notes in Electrical Engineering (EI)Vol. 309, pp.661-668 2014/05/01 ( )
103
Benevolence trust: a key determinant of user continuance use of online social networks,Information Systems and e-Business Management (SSCI) 2014/05/01 ( SSCI )
103
Exploring the continuance intention of social networking websites: an empirical research,Information Systems and E-Business Management (SSCI) 2014/05/01 ( SSCI )
103
Explaining consumer attitudes and purchase intentions toward organic food: contributions from regulatory fit and consumer characteristics ,Food Quality and Preference (SCI) 2014/02/04 ( SCI )
103
Ensuring the quality of e-shopping specialty foods through efficient logistics service,Trends in Food Science & Technology (SCI)3569-82 2014/01/01 ( SCI )
102
An empirical analysis of the antecedents of e-satisfaction and e-loyalty：focusing on the role of flow and its antecedents,Information Systems and E-Business Management (SSCI)Vol.11 No.2287-311 2013/06/01 ( SSCI )
102
Investigating the Asymmetric Effects of Website Quality on Customer Satisfaction and Trust An application of information system success model,UACEE International Journal of Advances in Computer Science and its ApplicationsVolume 3 : Issue 2202-206 2013/04/06 ( )
101
The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators,Information Systems and E-Business Management (SSCI)Vol. 10 No. 4pp. 549-570 2012/12/01 ( SSCI )
研討會論文
109
How Online Vloggers Influence Addiction and Urge to Purchase: The Role of Para-Social Interaction, Sense of Belonging, and Flow Experience,2020 International Conference on Industry, Business and Social Sciences (IBSS 2020) 2020/03/30 ( )
108
運輸學會108年學術論文研討會,分析國際運動賽會交通接駁服務品質之研究 2019/12/05 ( )
107
Connecting with and Converting Users Into Environmentalists: Examining the Role of Regulatory Fit, User Experience, And Engagement,The Asian Conference on the Social Sciences 2018 2018/06/08 ( )
106
Investigating the Impact of Product Design on Consumers’ Psychological Responses and Brand Loyalty,International Academic Conference on Business and Economics 2017/06/21 ( )
106
How gamification improves user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role,Universal Academic Cluster International Conferences: Academic & Multidisciplinary 2017/02/11 ( )
105
Impact of Online Reviews, Regulatory Focus, and Product Type on Purchase Intention,International Conference on “Business Economic, Social Science & Humanities” (BESSH-2016), Bali, Indonesia 2016/07/23 ( )
105
Understanding the impact of gamification marketing activities on value, brand love, and desirable consumer behaviors,2016 Management Theory and Practice Conference 2016/04/03 ( )
105
The Impacts of Congruence between Self-Image and Online Store Image with Trusting Beliefs on Web Site Loyalty in Gamification Context: The Moderating Role of Flow Experience,Asia-Pacific Conference on Business and Management195-196 2016/03/08 ( )
104
新加坡自由貿易港區營運模式與我國之借鏡,第十四屆管理新思維 2015/11/06 ( )
104
The impacts of user beliefs and website quality on social shopping behaviors: focusing on the mediating role of flow experience,SIBR 2015 Osaka Conference on Interdisciplinary Business & Economics Research (ISSN: 2223-5078) 2015/07/02 ( SSCI )
104
應用Kano 模型與損失厭惡發展新的醫院醫療服務,2015年跨校聯合學術研討會~「經營管理」暨「資訊科技」研討會 2015/05/29 ( )
103
The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators,2014 5th International Conference on Education and Management Technology 2014/08/06 ( )
103
Understanding tourist service quality perceptions and loyalty intentions in the international hotel sector Application of data mining methods and Kano’s model,2014 Global Marketing Conference at Singapore 2014/07/15 ( )
103
Applying the theory of planned behavior to explain effects on purchase intentions of green skincare products - moderating effects of country of origin and price,International Symposium on Healthcare Information Management ((UHIMA2014) 第九屆國際健康資訊管理研討會) 2014/06/13 ( )
103
Applying the Theory of Planned Behavior to Explain Effects on Purchase Intentions of Green Skincare Products - Moderating Effects of Country of Origin and Price,International Symposium on Healthcare Information Management, Taiwan 2014」(UHIMA2014) 第九屆國際健康資訊管理研討會 2014/06/13 ( )
103
Determining Uses and Gratifications for Mobile Phone Apps,The 9th FTRA International Conference on Future Information Technology (FutureTech 2014) 2014/05/28 ( )
103
以S-O-R 架構探討顧客對於企業使用綠色包裝之產品品質、知覺信任、知覺價值、顧客滿意度與顧客忠誠度之關係,北區「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
103
以延伸的科技接受模式探究影響遊客造訪意願之因素,北區- 「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
103
探討影響遊客重遊意願之因素：心流體 驗與滿意度為中介變數,北區- 「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
103
應用感性工學於餐廳品牌之設計,北區- 「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
103
探究影響使用者對於行動應用程式之滿意度與持續使用意圖之決定因素,北區「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
103
Adopting the Extension of UTAUT Model to Investigate the Determinants of E-Book Adoption,2014 International Conference on Information Science, Electronics and Electrical Engineering(ISEEE2014) 2014/04/26 ( )
103
The Impact of Customer Concentration on Financial Performance: Firm Characteristics as Moderator,第十屆多國籍企業國際學術研討會(The 10th International Conference on Multinational Enterprises) 2014/04/22 ( )
103
Investigating the Impact of Website Quality and Relationship Quality on the Consumers’ Purchase Intention in Social Shopping,2014 International Winter Conference on Business & Economics Research 2014/01/17 ( )
103
Applying the Service Design Scheme to Enhance the Intention to Use Home Delivery Services with Kansei Engineering,2014 International Winter Conference on Business and Economic Research 2014/01/17 ( )
102
Applying Kansei Engineering to Design Home Delivery Service,International Symposium on Marketing, Logistics, and Business (MLB 2013) 2013/09/24 ( )
102
Investigating the key factors affecting consumers’ purchase intention of green e-book: green e-book knowledge as a moderator ,International Symposium on Marketing, Logistics, and Business (MLB 2013) 2013/09/24 ( )
102
The Asymmetric Effect of a Social Shopping Site’s Attribute-Level Performance,2013 International Conference on Medical Innovation and Computing Service 2013/08/03 ( )
102
Investigating the Asymmetric Effects of Website Quality on Customer Satisfaction and Trust: An Application of Information System Success Model,International Conference on Information, Communication and Computer Networks 2013/04/06 ( )
102
Investigating the Effect of Regulatory Fit on Attitude and Purchase Intention towards Organic Foods: Consumer Characteristics as Moderators,2013 International Winter Conference on Business & Economics Research 2013/01/18 ( )
101
Applying Quality Function Development to Develop the Home Delivery Service Model for Specialty Foods in Traditional Market,2012IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)1741-1745 2012/12/10 ( )
學術會議
110
16th International Forum on Knowledge Assets Dynamics
Section A D
107
The Asian Conference on the Social Sciences (ACSS2018)
Connecting with and converting users into environmentalists: Examining the role of regulatory fit, user experience, and engagement
106
Munich International Academic Conference on Business & Economics 2017, Germany-May 25, 2017
Investigating the Impact of Product Design on Consumers’ Psychological Responses and Brand Loyalty
106
5th International Conference on Innovative Trends in Social Sciences, Business and Management Studies
Exploring the moderating effects of environmental concern on the links between the antecedences and consequence of user attitude in a gamification context
106
Universal Academic Cluster International Winter Conference
How gamification improves user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role.
105
2016 Asia-Pacific Conference on Business and Management
The Impacts of Congruence between Self-Image and Online Store Image with Trusting Beliefs on Web Site Loyalty in Gamification Context: The Moderating Role of Flow Experience.
104
2015 台科大企管系第十四屆管理新思維
新加坡自由貿易港區營運模式與我國之借鏡
104
SIBR (Society of Interdisciplinary Business Research)2015 Osaka Conference Interdisciplinary Business & Economics Research
The conference theme is "Interdisciplinary Knowledge Advancement: Past Experience and Future Agenda". Paper Title: The impacts of user beliefs and website quality on social shopping behaviors: focusing on the mediating role of flow experience
104
SIBR (Society of Interdisciplinary Business Research)2015 Osaka Conference Interdisciplinary Business & Economics Research
Session H2: MARKETING, CONSUMER BEHAVIOR & PSYCHOLOGY (venue: Kikyo, 3/F)
104
第九屆國際貿易與企業經營學術研討會(ITBA2015)
國際貿易與國際企業經營
103
2014 MEIJI-NCTU SUMMER WORKSHOP
The mechanism and further development of social shopping
103
2014 International Conference on Information Science, Electronics and Electrical Engineering
Adopting the Extension of UTAUT Model to Investigate the Determinants of e-book Adoption
103
The 10th International Conference on Multinational Enterprises
1. The Study of Relationships between Supervisor Abusive Supervision and Subordinates’ Negative Affect: The Moderating Effects of Emotional Intelligence 2. A Study on the Relationship between Business Ethics and Job Satisfaction, and the Moderating Effect of Cross-Cultural Management - Compare to the Subsidiaries Companies of the U. K. and Japan MNE in Taiwan
103
APUGSM Conference 2014 - International Winter Conference on Business & Economic Research
Investigating the Impact of Website Quality and Relationship Quality on the Consumers’ Purchase Intention in Social Shopping
102
2013 Conference on Medical Innovation and Computing Service (MICS)
The Asymmetric Effect of a Social Shopping Site’s Attribute-Level Performance
102
APUGSM Conference 2013 - International Winter Conference on Business & Economic Research
The Effect of Regulatory Fit on Attitude and Purchase Intention towards Organic Foods: The Moderating Role of Consumer Characteristics
101
IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
Applying Quality Function Development to Develop the Home Delivery Service Model for Specialty Foods in Traditional Market
研究計畫
110
整合損失厭惡於認知-情感態度方法中以評估遊戲化屬性績效之不對性效果
109
遊戲化：顧客參與的前置與結果變項及其中介角色之研究
108
應用認知評價理論解釋遊戲化機制對使用者從事資源回收之影響：專注於內在動機與環境關切之角色
108
不同商品訊息內容呈現於新聞報導對消費購買意圖之影響:專注於調節契合之研究
107
不同商品訊息內容呈現於新聞報導對消費購買意圖之影響:專注於調節契合之研究
107
從擬社會互動、歸屬感、心流體驗、智力內隱理論、認知需求、產品複雜度及調節焦點之整合觀點探討線上影音部落客之影響
107
網路影音直播平台之市場區隔研究－以Live.me、17Live及Twitch為例
106
網路直播平台之市場區隔與觀賞者人格特質之研究
106
連結與轉變使用者為環保人士：審視調節契合、使用者體驗、從事、績效期望與努力期望之角色
105
Pokemon Go 構出新商機、再造臺灣新奇蹟
105
應用認知-情感模式及期望確認模式解釋使用者於遊戲化情境之行為意圖：文化之干擾效果
105
行銷綠色觀光奇蹟，視放台灣新生機
104
時尚小心機，綠色好新機，征服你的心-以Gogoro為例
104
遊戲化如何增進顧客體驗？顧客體驗的前置與結果變項及其中介角色之實證研究
104
新加坡冷鏈物流市場與產業發展趨勢調查與研究
103
從忠誠方案檢視人口統計變數於知覺利益之差異
103
遊戲化行銷活動對品牌熱愛與渴望的消費者行為之影響
103
調節焦點如何影響消費者於團購網之衝動性購買─兩岸大學生之比較性研究
102
調節焦點如何影響消費者於團購網之衝動性購買：兩岸大學生之比較性研究
102
探究關係品質對於社群購物網站購買意圖之中介效果
101
探討影響電子書使用意圖之因素：以環境關切、心理利益與仁慈信任延伸科技接受及使用整合模式
101
調節契合對有機食品的態度與購買意圖之效果：消費者特性之干擾角色
榮譽獎賞
110
2020 年度科學影響力排行榜(全球前 2% 頂尖科學家榜單（World’s Top 2% Scientists 2020）
110
110學年度第1學期學術研究成果獎勵
110
中國文化大學110學年度校教學特優教師
110
行政院科技部大專校院研究獎勵
110
109學年度第1學期學術研究成果獎勵
109
個研競賽第三名(探究影響共享外送熊貓平台持續直送顧客的「胃」之因素)
109
個研競賽第六名(線上影視與音樂串流平台之訂閱經濟剖析：專注於消費者之訂閱認知與持續 意圖 )
108
科技部補助大專校院獎勵特殊優秀人才
108
學術研究成果獎勵
108
連續三年(104-106)獲科技部專題研究計畫補助
108
106學年度研究論文獎
108
學術研究成果獎勵
107
106學年度績優導師
107
106學年度績優導師
107
科技部補助大專校院獎勵特殊優秀人才
107
當選106學年度院教學傑出教師
106
學術研究成果獎勵通知
106
科技部補助大專校院獎勵特殊優秀人才
106
105學年度績優導師
106
105學年度文化大學學術研究成果獎勵
105
104學年度績優導師
105
103學年度連續三年榮獲行政院國科會專題研究計畫補助
105
103學年度文化大學學術研究成果獎勵
104
投稿國際期刊經驗分享
104
文大商學院創業計畫書競賽
104
2015崇越論文大賞競賽表現優異，榮獲 管理論文碩士組 優等論文獎
104
103學年度第2學期學術研究成果獎勵
103
102學年度第2學期學術研究成果獎勵
103
2014崇越論文大賞，榮獲 管理論文碩士組 優良論文獎
103
《2014華岡創業之星》創業競賽
103
商學院教學卓越計畫「創業計劃書撰寫競賽」
103
TBSA全國大專創新企劃競賽-創業企劃組 佳作獎
103
101學年度文化大學學術研究成果獎勵
指導論文
111
手搖飲品應用程式體驗對於使用者意願之影響：心流體驗滿意度及使用者特徵之角色
111
彩妝造型師專業能力分析指標建構之研究
111
品牌故事類型與品牌涉入程度對消費者態度、品牌形象及購買意圖之影響
110
應用推敲可能性模式探討Facebook購物社團之購買意願：態度與信任之中介效果分析
110
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109
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