期刊論文

  • 108Technology roadmap for building a smart city: An exploring study on methodology,Future Generation Computer Systems97727-742 2019/03/13 ( SSCI )
  • 104Exploring the Critical Quality Attributes and Models of Smart Homes,Maturitas82(4)377-386 2015/07/31 ( SCI )
  • 104Persuasive messages, popularity cohesion, and message diffusion in social media marketing,Journal of Business ResearchVol.68 No.4772-782 2015/04/01 ( SSCI )
  • 103Trends in and Contributions to Entrepreneurship Research: A Broad Review of Literature from 1996 to June 2012,ScientometricsVol.99 Issue 2353-369 2014/05/01 ( SSCI )
  • 103What Kind of Employee Wants to Use Corporate E-learning: An Empirical Case Study in the Financial Industry,International Journal of Distance Education Technologies12 (1)1-12 2014/01/01 ( EI )
  • 102A study of factors that affect brand attitude after watching micro films,International Journal of Business and Management StudiesVol. 2 No.3 2013/11/29 ( )
  • 102How to influence the brand attitude of audiences by micro films,Journal of Promotion ManagementVol. 19 Issue 5674-686 2013/11/14 ( )
  • 101Comparative analysis of experience-oriented customer needs based on the Kano model: An empirical study,The Service Industries JournalVol.32, No.121973-1990 2012/09/01 ( SSCI )
  • 101Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study,Management DecisionVol.50 No.17-20 2012/01/01 ( SSCI )
  • 101Minding the Gap between First and Continued Usage of a Corporate E-Learning English-Language Program,International Journal of Technology and Human InteractionVol.8 No.155-75 2012/01/01 ( EI )
  • 99Antecedents and consequences of trust in online product recommendations: An empirical study in socia,Online Information ReviewVol.34 No.6935-953 2010/11/01 ( SSCI )
  • 98Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan,Telecommunications PolicyVol.33628-641 2009/11/01 ( SSCI )
  • 98Relative impacts from product quality, service quality, and experience quality on customer perceived,Total Quality Management & Business ExcellenceVol. 20, No.111273-1285 2009/11/01 ( SSCI )

研討會論文

  • 107A Life Cycle Perspective on Gamification Success”, July 24-July 27,,Conference of the International Journal of Arts & Sciences 2018 2018/07/24 ( )
  • 107以AISAS模式探討網紅說服策略,2018知識社群國際學術研討會 2018/05/11 ( )
  • 105Proposing An Omni-Channel Strategy Framework With A Roadmap Of Product And Technology,Conference of the International Journal of Arts & Sciences 2016,Munich, Germany. 2016/06/21 ( )
  • 104Why People Share And Spread On Social Media?,Conference of the International Journal of Arts & Sciences 2015/07/14 ( )
  • 103Proposing A Strategic Storytelling Framework for New Product Advertising,Conference of the International Journal of Arts & Sciences 2014/05/26 ( )
  • 103Persuasive messages, popularity cohesion, and message diffusion in social media marketing,2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference 2014/05/14 ( )
  • 103Exploring the Critical Quality Attributes and Models of Smart Homes,2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference 2014/05/14 ( )
  • 102How to influence the brand attitude of audience by micro films?,Global Innovation and Knowledge Academy (GIKA) 2013 2013/07/09 ( )
  • 102A study of factors that affect Brand Attitude after watching micro films,Conference of the International Journal of Arts & Sciences 2013/06/17 ( )
  • 101Build Customer Loyalty Using Microblog – A Relationship Perspective,AMCIS 2012 2012/08/09 ( )
  • 101Exploring the impact of cognitive involvement in storytelling,BAI2012 International Conference on Business and Information 2012/07/03 ( )
  • 100Exploring the relationship between impression management and interpersonal attraction in social netw,IADIS International Conference 2011IADIS2011213-216 2011/07/22 ( )
  • 100Exploring customer’s need attributes for experience-oriented service functions: An empirical study o,International Conference on Business and Information 2011BAI2011 2011/07/05 ( )
  • 99Using Kano’s Model in Designing Technology Enabled Innovative Service: An Experiential Marketing Per,International Conference on Engineering and Meta-EngineeringICEME2010213-215 2010/04/06 ( )
  • 98The drivers and inhibitors of adoption and purchase intentions for the third-generation phones in Ta,BAI2009 International Conference on Business and InformationV6, 2009 2009/07/07 ( )
  • 98Understanding the antecedents of satisfaction with blog platforms,WDSI 2009 2009/04/08 ( )

學術會議

  • 1072018 Conference of the International Journal of Arts & Sciences, Budapest, Hungary.A Life Cycle Perspective on Gamification Success
  • 106The 12th International Conference on Knowledge Community2017第十三屆知識社群國際研討會
  • 106The 13th International Conference on Knowledge CommunityThe 13th International Conference on Knowledge Community
  • 105Conference of the International Journal of Arts & Sciences 2016Proposing An Omni-Channel Strategy Framework With A Roadmap Of Product And Technology
  • 105The 12th International Conference on Knowledge Community2016第十二屆知識社群國際研討會
  • 104Conference of the International Journal of Arts & Sciences 2015Why People Share And Spread On Social Media?
  • 103Conference of the International Journal of Arts & Sciences 2014Proposing A Strategic Storytelling Framework for New Product Advertising
  • 103Conference of the International Journal of Arts & Sciences 2014Proposing A Strategic Storytelling Framework for New Product Advertising
  • 1032014 Global Entrepreneurship and Innovation in Management (GEIM) ConferencePersuasive messages, popularity cohesion, and message diffusion in social media marketing
  • 102The 2nd Global Innovation and Knowledge AcademyHow to influence the brand attitude of audience by micro films
  • 102Conference of the International Journal of Arts & Sciences 2013A study of factors that affect Brand Attitude after watching micro films
  • 102Conference of the International Journal of Arts & Sciences 2013Research Paper Presentation
  • 101International Conference on Business and InformationExploring the impact of cognitive involvement in storytelling
  • 100Internet Applications and Research 2011Exploring the relationship between impression management and interpersonal attraction in social networking site

研究計畫

  • 106遊戲化策略之探討
  • 104以成本效益觀點探討全通路購物需求與平台使用意願之研究
  • 103從體驗行銷觀點探討人們為何參與在社群媒體中的品牌活動
  • 102探討個別品牌與聚落品牌之故事行銷策略架構
  • 101探討認知涉入在故事行銷之調節效果
  • 99探討虛擬世界印象管理與人際吸引之關係

榮譽獎賞

  • 105104年學術研究成果獎勵
  • 105102-104連續三年科技部獎勵
  • 104103年學術研究成果獎勵
  • 103傑出論文獎
  • 102傑出論文獎
  • 101傑出論文獎
  • 100傑出論文獎

指導論文

  • 106以AISAS模式探討 網紅說服策略
  • 105父母教養方式與學齡前幼兒3C產品使用之關聯性探討-一個跨區域比較
  • 105大學生購買韓國化妝品行為意圖之研究

授課資料

  • 110上學期行銷碩學程行銷管理
  • 110上學期行銷碩學程論文寫作專題研討
  • 109下學期行銷碩學程消費者行為
  • 109下學期行銷碩學程新產品創意開發策略
  • 109上學期行銷碩學程行銷管理
  • 109上學期行銷碩學程論文寫作專題研討
  • 108下學期二專國企消費者行為
  • 108下學期行銷碩學程消費者行為
  • 108下學期行銷碩學程新產品創意開發策略
  • 108上學期行銷碩學程行銷管理
  • 108上學期行銷碩學程論文寫作專題研討
  • 107下學期行銷碩學程消費者行為
  • 107下學期行銷碩學程新產品創意開發策略
  • 107上學期行銷碩學程行銷管理
  • 107上學期行銷碩學程論文寫作專題研討
  • 106下學期進學廣告畢業製作
  • 106上學期行銷碩學程論文寫作專題研討
  • 105上學期行銷碩學程論文寫作專題研討
  • 104下學期進學廣告品牌經營
  • 102下學期進學廣告消費者行為
  • 101下學期進學廣告消費者行為
  • 100下學期進學不分系行銷管理
  • 100上學期進學不分系行銷管理
  • 99下學期進學教務行銷管理
  • 99上學期進學教務行銷管理
  • 98下學期進學資管專題製作(一)
  • 98上學期進學不分系行銷管理
  • 98上學期進學資管電子商務
  • 97上學期進學國企服務業行銷管理