期刊論文
108
Technology roadmap for building a smart city: An exploring study on methodology,Future Generation Computer Systems97727-742 2019/03/13 ( SSCI )
104
Exploring the Critical Quality Attributes and Models of Smart Homes,Maturitas82(4)377-386 2015/07/31 ( SCI )
104
Persuasive messages, popularity cohesion, and message diffusion in social media marketing,Journal of Business ResearchVol.68 No.4772-782 2015/04/01 ( SSCI )
103
Trends in and Contributions to Entrepreneurship Research: A Broad Review of Literature from 1996 to June 2012,ScientometricsVol.99 Issue 2353-369 2014/05/01 ( SSCI )
103
What Kind of Employee Wants to Use Corporate E-learning: An Empirical Case Study in the Financial Industry,International Journal of Distance Education Technologies12 (1)1-12 2014/01/01 ( EI )
102
A study of factors that affect brand attitude after watching micro films,International Journal of Business and Management StudiesVol. 2 No.3 2013/11/29 ( )
102
How to influence the brand attitude of audiences by micro films,Journal of Promotion ManagementVol. 19 Issue 5674-686 2013/11/14 ( )
101
Comparative analysis of experience-oriented customer needs based on the Kano model: An empirical study,The Service Industries JournalVol.32, No.121973-1990 2012/09/01 ( SSCI )
101
Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study,Management DecisionVol.50 No.17-20 2012/01/01 ( SSCI )
101
Minding the Gap between First and Continued Usage of a Corporate E-Learning English-Language Program,International Journal of Technology and Human InteractionVol.8 No.155-75 2012/01/01 ( EI )
99
Antecedents and consequences of trust in online product recommendations: An empirical study in social shopping,Online Information ReviewVol.34 No.6935-953 2010/11/01 ( SSCI )
98
Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan,Telecommunications PolicyVol.33628-641 2009/11/01 ( SSCI )
98
Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market,Total Quality Management & Business ExcellenceVol. 20, No.111273-1285 2009/11/01 ( SSCI )
研討會論文
111
線上商店之網路互動性對消費者購物意圖之影響,CMR2020行銷研究學術研討會 2022/06/05 ( )
110
從顧客投入觀點探討紙風車劇團的經營模式創新,2021年TIIBS第十屆商學與管理學術研討會 2021/05/21 ( )
109
話多不如話少,話少不如話好:新舊品牌中標誌的描述性對品牌形象之影響,CMR2020行銷研究學術研討會 2020/05/22 ( )
109
消費者線上評論對信任與購買意願之影響-以蝦皮購物為例,CMR2020行銷研究學術研討會 2020/05/22 ( )
109
當互動體驗遇到了擴增實境:AR互動體驗對品牌態度之影響,CMR2020行銷研究學術研討會 2020/05/22 ( )
107
A Life Cycle Perspective on Gamification Success”, July 24-July 27,,Conference of the International Journal of Arts & Sciences 2018 2018/07/24 ( )
107
以AISAS模式探討網紅說服策略,2018知識社群國際學術研討會 2018/05/11 ( )
105
Proposing An Omni-Channel Strategy Framework With A Roadmap Of Product And Technology,Conference of the International Journal of Arts & Sciences 2016,Munich, Germany. 2016/06/21 ( )
104
Why People Share And Spread On Social Media?,Conference of the International Journal of Arts & Sciences 2015/07/14 ( )
103
Proposing A Strategic Storytelling Framework for New Product Advertising,Conference of the International Journal of Arts & Sciences 2014/05/26 ( )
103
Persuasive messages, popularity cohesion, and message diffusion in social media marketing,2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference 2014/05/14 ( )
103
Exploring the Critical Quality Attributes and Models of Smart Homes,2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference 2014/05/14 ( )
102
How to influence the brand attitude of audience by micro films?,Global Innovation and Knowledge Academy (GIKA) 2013 2013/07/09 ( )
102
A study of factors that affect Brand Attitude after watching micro films,Conference of the International Journal of Arts & Sciences 2013/06/17 ( )
101
Build Customer Loyalty Using Microblog – A Relationship Perspective,AMCIS 2012 2012/08/09 ( )
101
Exploring the impact of cognitive involvement in storytelling,BAI2012 International Conference on Business and Information 2012/07/03 ( )
100
Exploring the relationship between impression management and interpersonal attraction in social networking site,IADIS International Conference 2011IADIS2011213-216 2011/07/22 ( )
100
Exploring customer’s need attributes for experience-oriented service functions: An empirical study on DTV in Taiwan,International Conference on Business and Information 2011BAI2011 2011/07/05 ( )
99
Using Kano’s Model in Designing Technology Enabled Innovative Service: An Experiential Marketing Perspective,International Conference on Engineering and Meta-EngineeringICEME2010213-215 2010/04/06 ( )
98
The drivers and inhibitors of adoption and purchase intentions for the third-generation phones in Taiwan.,BAI2009 International Conference on Business and InformationV6, 2009 2009/07/07 ( )
98
Understanding the antecedents of satisfaction with blog platforms,WDSI 2009 2009/04/08 ( )
學術會議
107
2018 Conference of the International Journal of Arts & Sciences, Budapest, Hungary.
A Life Cycle Perspective on Gamification Success
106
The 12th International Conference on Knowledge Community
2017第十三屆知識社群國際研討會
106
The 13th International Conference on Knowledge Community
The 13th International Conference on Knowledge Community
105
Conference of the International Journal of Arts & Sciences 2016
Proposing An Omni-Channel Strategy Framework With A Roadmap Of Product And Technology
105
The 12th International Conference on Knowledge Community
2016第十二屆知識社群國際研討會
104
Conference of the International Journal of Arts & Sciences 2015
Why People Share And Spread On Social Media?
103
Conference of the International Journal of Arts & Sciences 2014
Proposing A Strategic Storytelling Framework for New Product Advertising
103
Conference of the International Journal of Arts & Sciences 2014
Proposing A Strategic Storytelling Framework for New Product Advertising
103
2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference
Persuasive messages, popularity cohesion, and message diffusion in social media marketing
102
The 2nd Global Innovation and Knowledge Academy
How to influence the brand attitude of audience by micro films
102
Conference of the International Journal of Arts & Sciences 2013
A study of factors that affect Brand Attitude after watching micro films
102
Conference of the International Journal of Arts & Sciences 2013
Research Paper Presentation
101
International Conference on Business and Information
Exploring the impact of cognitive involvement in storytelling
100
Internet Applications and Research 2011
Exploring the relationship between impression management and interpersonal attraction in social networking site
研究計畫
106
遊戲化策略之探討
104
以成本效益觀點探討全通路購物需求與平台使用意願之研究
103
從體驗行銷觀點探討人們為何參與在社群媒體中的品牌活動
102
探討個別品牌與聚落品牌之故事行銷策略架構
101
探討認知涉入在故事行銷之調節效果
99
探討虛擬世界印象管理與人際吸引之關係
榮譽獎賞
105
104年學術研究成果獎勵
105
102-104連續三年科技部獎勵
104
103年學術研究成果獎勵
103
傑出論文獎
102
傑出論文獎
101
傑出論文獎
100
傑出論文獎
指導論文
112
善因行銷對品牌形象之影響-以金融業為例
112
以聯合分析法探討產品屬性組合與消費者採購偏好之關係:以寵物鳥飼料為例
111
再生能源政策行銷成敗因素之探討-以台灣漁電共生政策為例
111
社會臨場感、社群認同與知識分享意圖之探討-以社群媒體Instagram為例
111
以自我決定論探討Z世代電子口碑之分享意圖
106
以AISAS模式探討 網紅說服策略
105
父母教養方式與學齡前幼兒3C產品使用之關聯性探討-一個跨區域比較
105
大學生購買韓國化妝品行為意圖之研究
授課資料
112
下學期
行銷碩學程
全球化行銷專題
112
下學期
行銷碩學程
消費者行為
112
上學期
行銷碩學程
行銷管理
112
上學期
行銷碩學程
論文寫作專題研討
111
下學期
行銷碩學程
消費者行為
111
下學期
行銷碩學程
新產品創意開發策略
111
上學期
行銷碩學程
行銷管理
111
上學期
行銷碩學程
論文寫作專題研討
110
下學期
行銷碩學程
消費者行為
110
下學期
行銷碩學程
新產品創意開發策略
110
上學期
行銷碩學程
行銷管理
110
上學期
行銷碩學程
論文寫作專題研討
109
下學期
行銷碩學程
消費者行為
109
下學期
行銷碩學程
新產品創意開發策略
109
上學期
行銷碩學程
行銷管理
109
上學期
行銷碩學程
論文寫作專題研討
108
下學期
二專國企
消費者行為
108
下學期
行銷碩學程
消費者行為
108
下學期
行銷碩學程
新產品創意開發策略
108
上學期
行銷碩學程
行銷管理
108
上學期
行銷碩學程
論文寫作專題研討
107
下學期
行銷碩學程
消費者行為
107
下學期
行銷碩學程
新產品創意開發策略
107
上學期
行銷碩學程
行銷管理
107
上學期
行銷碩學程
論文寫作專題研討
106
下學期
進學廣告
畢業製作
106
上學期
行銷碩學程
論文寫作專題研討
105
上學期
行銷碩學程
論文寫作專題研討
104
下學期
進學廣告
品牌經營
102
下學期
進學廣告
消費者行為
101
下學期
進學廣告
消費者行為
100
下學期
進學不分系
行銷管理
100
上學期
進學不分系
行銷管理
99
下學期
進學教務
行銷管理
99
上學期
進學教務
行銷管理
98
下學期
進學資管
專題製作(一)
98
上學期
進學不分系
行銷管理
98
上學期
進學資管
電子商務
97
上學期
進學國企
服務業行銷管理