History

To develop global brand talents belonging to Taiwan In order to achieve the upgrading and value-added of the important industries, the Executive Council approved the "Golden Decade National Vision" plan in July 101, stating that "the Brand Innovation is one of the key drivers of Taiwan's future economic development, and the strengthening of industry and corporate brands is an important way to enhance the country's competitiveness in the future, with the hope that by 2020 Taiwan will be able to become the "Asia-Pacific Brand Management Center" vision. Taiwan's business community has long relied mainly on specialized manufacturing technology to earn meager "manufacturing profits", and its poor marketing capabilities, as well as its lack of ability to create global brands and their inability to obtain brand wealth, not only limited the ability and effectiveness of enterprises to internationalize after Taiwan joined the WTO. More face because of the large-scale multinational enterprises to seize their superior marketing ability into the domestic market competition, and encounter a more sinister business environment. As the university education system for marketing professional education is still mostly attached to the various departments of business management, for the global brand and marketing professionals training in the depth and breadth are not enough, so that the business community can not meet the demand. The training of middle and high-level professional marketing management personnel must be systematically imparted by teachers with professional academic research literacy. At the same time, through the interaction between theory and practice, deepen the strength of enterprises to create global brand and marketing management personnel.