期刊論文

  • 107Does New Product Design Matter? Exploring Its Influences in Consumers’ Psychological Responses and Brand Loyalty,Information Technology & PeopleVol. 31 No.3886-907 2018/05/01 ( SSCI )
  • 107Exploring the Determinants and Consequences of Salesperson Market Orientation Behavior: An Empirical Study in the Financial Service Industry,Journal of Service Theory and PracticeVol.8 No.2170-195 2018/03/01 ( SSCI )
  • 106Do Website Features Matter in An Online Gamification Context? Focusing on the Mediating Roles of User Experience and Attitude,Telematics and InformaticsVol.34 No.4196-205 2017/07/01 ( SSCI )
  • 106Measuring quality variations in e-service,Journal of Service Theory and PracticeVol.27 No.2427 - 452 2017/03/01 ( SSCI )
  • 106Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-relating Capabilities,Journal of Product Innovation Management34(1), pp. 13-34. 2017/01/01 ( SSCI )
  • 105Exploring Interaction-based Antecedents of Marketing-R&D Collaboration: Evidence from the Taiwan's Semiconductor Industry,Innovation: Management, Policy & PracticeVol.18 No.3352-372 2016/09/01 ( SSCI )
  • 102Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets,Industrial Marketing ManagementIn Press1181-1191 2013/11/01 ( SSCI )

研討會論文

  • 106Does Entrepreneurial Orientation Matter for International Performance?,2017 American Marketing Association (AMA) Summer Marketing Educators' Conference 2017/08/04 ( )
  • 106Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations,2017 American Marketing Association (AMA) Summer Marketing Educators' Conference 2017/08/04 ( )
  • 105Resolving Capability-Rigidity Paradox: An Alliance-oriented Perspective,2016 Academy of Management (AOM) Annual Meeting 2016/08/05 ( )
  • 104Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness,2015 Academy of Management (AOM) Meeting 2015/08/07 ( )
  • 104Interaction Orientation and NPD Performance: The Process Through Market-relating Capabilities,2015 Academy of Management (AOM) Meeting 2015/08/07 ( )
  • 104Salesperson Market Orientation Behavior: Its Determinates and the Mediating Role of Working Smart Behaviors in Sales Performance,2015 Academy of Marketing Science (AMS) Annual Conference 2015/05/12 ( )
  • 104Market-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and Implications,2015 Academy of Marketing Science (AMS) Annual Conference 2015/05/12 ( )
  • 103Consumer Decision Process in the Adoption of Online Auction: Application of Quantile Regression,ACBPP & ACTIS 2014 Conference Report 2014/11/20 ( )
  • 103顧客參與對業務員銷售行為與績效影響之研究,2014第六屆南區管理碩士論文研討會 2014/06/20 ( )
  • 103銷售人員目標導向與特質對新產品銷售影響之研究,2014第六屆南區管理碩士論文研討會 2014/06/20 ( )
  • 103銷售人員控制系統對銷售人員市場導向與銷售售績效影響之研究,2014第六屆南區管理碩士論文研討會 2014/06/20 ( )
  • 103How to effectively manage the dark side and bright side of customer participation in salesperson job-related outcomes,2014 Academy of Marketing Science Annual Conference 2014/05/21 ( )
  • 102Exploring Mobile Banking Adoption Based on New Hybrid MCDM Model,International Conference on Multiple Criteria Decision Making 2013/06/17 ( )
  • 101Towards a Better Understanding of Factors Influencing the Usage of An Online Auction Website: A Quantile Regression Approach,2012臺灣行銷科學學會行銷學術研討會 2012/12/08 ( )

學術會議

  • 1062017年科技部管理二學門專題研究計畫成果發表會專題座談-與談人
  • 1062017 American Marketing Association (AMA) Summer Marketing Educators' ConferencePaths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations
  • 1062017 American Marketing Association (AMA) Summer Marketing Educators' ConferenceDoes Entrepreneurial Orientation Matter for International Performance? A Resource Management Process Perspective
  • 1062017年TIIBS第六屆商學與管理學術研討會主持評論人
  • 1052016 Academy of Management (AOM) Annual MeetingResolving Capability-Rigidity Paradox: An Alliance-oriented Perspective
  • 105TIIBS第五屆商學與管理學術研討​會會議主持人
  • 1042015年科技部管理二學門專題研究計畫成果發表會專題座談-服務管理與電子商務(與談人)
  • 104TIMS 2015台灣行銷科學學會第十二屆年度學術研討會TIMS 2015台灣行銷科學學會第十二屆年度學術研討會
  • 104臺大管理論叢25週年研討會臺大管理論叢25週年研討會論文評論人
  • 1042015 Academy of Management (AOM) MeetingInteraction Orientation and NPD Performance: The Process Through Market-relating Capabilities
  • 1042015 Academy of Management (AOM) MeetingAmbidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness
  • 1042015 Academy of Marketing Science (AMS) Annual ConferenceSalesperson Market Orientation Behavior: Its Determinates and the Mediating Role of Working Smart Behaviors in Sales Performance
  • 1042015 Academy of Marketing Science (AMS) Annual ConferenceMarket-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and Implications
  • 1032014 Academy of Marketing Science Annual ConferenceHow to effectively manage the dark side and bright side of customer participation in salesperson job-related outcomes
  • 103國立臺北大學企業管理學系創新研討會品牌與創新專題之評論人
  • 103第十屆「多國籍企業國際學術研討會」Kotabe教授之workshop論文討論發表
  • 103第十屆多國籍企業國際學術研討會全球區域經濟與多國籍企業經營策略
  • 1022013 東方線上研討會新消費2勢力!進擊的大叔&狼煙青年~ 慢滯社會快轉消費
  • 102台灣行銷科學學會第十屆年度學術研討會台灣行銷科學學會第十屆年度學術研討會
  • 102第九屆海峽兩岸管理碩士學術交流與發展研究討會第九屆海峽兩岸管理碩士學術交流與發展研究討會
  • 1012012臺灣行銷科學學會行銷學術研討會Towards a Better Understanding of Factors Influencing the Usage of An Online Auction Website: A Quantile Regression Approach

研究計畫

  • 106運用多重方法剖析策略導向和組織能力之真實績效意涵: 經理人知覺衡量、商業次級資料庫和電腦輔助內容分析之整合運用、方法比較和延伸
  • 105洞察驅動市場策略: 創業導向對於動態能力和競爭優勢發展影響之研究
  • 104邁向成功之途: 企業聯盟導向和競爭者導向對新產品成功影響之研究
  • 103時尚服務業國際化知識能量整合與建置計畫:顧客關係管理大數據分析
  • 103市場策略彈性和技術策略彈性對於組織績效影響之研究
  • 102顧客參與對銷售人員工作表現影響之研究:正式和非正式管理控制機制之角色
  • 101互動導向和新產品開發績效之關聯性研究: 以台灣電子製造業為例
  • 101新興市場國際行銷策略研究計畫-優平產品相關廠商之國際行銷能力現況分析

榮譽獎賞

  • 106中國文化大學105學年度績優導師
  • 105中國文化大學 105 學年度學術研究成果發表獎勵
  • 104中國文化大學 104 學年度學術研究成果發表獎勵
  • 104中國文化大學研究論文獎

指導論文

  • 106運用供應商參與產品發展強化製造商新產品績效-以台灣電子企業為例

授課資料

  • 107上學期行銷碩士學分品牌創意管理
  • 106暑期行銷碩學程品牌創意管理
  • 106上學期企碩國企論文寫作專題研討
  • 106上學期行銷碩士學分品牌創意管理
  • 106上學期網碩企管論文寫作專題研討
  • 105下學期行銷碩學程品牌創意管理
  • 105上學期行銷碩士學分品牌創意管理
  • 104下學期行銷碩學程品牌創意管理
  • 103下學期行銷碩學程品牌創意管理