專書

  • 101我國自由貿易港區發展綠色物流之機會與挑戰,肯定實業股份有限公司初版1-352 2012/11/01 ( )

期刊論文

  • 106Does new product design matter? Exploring its influences in consumers’ psychological responses and brand loyalty,Information Technology & People 2017/10/07 ( )
  • 106Investigating the impacts of guanxi and relationship marketing in port logistics: Two cases,Maritime Economics & Logistics 2017/08/01 ( )
  • 106實用與享樂價值對於行動應用程式的滿意度與持續使用意圖之影響:心流體驗與知覺好玩為中介角色,品質學報(EI Compendex)Vol.24 No.3191-201 2017/06/01 ( EI )
  • 106"影響遊客造訪意願之決定性因素:以網站品質、心流體驗及SoLoMo態度延伸科技接受模式,品質學報 2017/04/05 ( )
  • 106How the effects of loyalty programs, relationship benefits, and relationship quality create customer loyalty? The case of Taiwan Starbucks coffee,Journal of Quality24(2) 2017/04/01 ( )
  • 106Elucidating website loyalty and its antecedents in a gamification context: Considering flow experience as a moderator,ICIC Express Letters, Part B Applications 2017/04/01 ( )
  • 106Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator,Computers in Human Behavior 2017/04/01 ( )
  • 106How a branded website creates customer purchase intentions,Total Quality Management & Business Excellence 2017/03/14 ( )
  • 106Information technology adoption for sustainable development: green e-books as an example,Information Technology for Development (SSCI) 2017/02/01 ( )
  • 106Do website features matter in an online gamification context? Focusing on the mediating roles of user experience and attitude,Telematics and Informatics 2017/01/01 ( )
  • 106Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity,Journal of Retailing and Consumer Services 2017/01/01 ( )
  • 105Investigating the determinants of e-book adoption,Program (SSCI) 2016/11/01 ( )
  • 105Applying data mining methods to tourist loyalty intentions in the international tourist hotel sector,Anatolia An International Journal of Tourism and Hospitality ResearchVol.27 No.2271-274 2016/10/23 ( )
  • 105New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology,Telematics and Informatics (SSCI) 2016/08/31 ( )
  • 105旅遊部落格行銷對遊客重遊意願之影響:心流體驗與滿意度為中介變數,品質學報(EI Compendex) 2016/07/21 ( EI )
  • 105The mediating effect of flow experience on social shopping behavior,Information Development (SSCI) 2016/05/06 ( )
  • 105Elucidating the determinants of purchase intention toward social shopping sites: A comparative study of Taiwan and Japan,Telematics and Informatics (SSCI) 2016/04/25 ( )
  • 105How social shopping retain customers? Capturing the essence of website quality and relationship quality,Total Quality Management & Business Excellence (SSCI) 2016/03/24 ( )
  • 104Determinants of customer loyalty for home delivery,International Journal of Logistics Systems and ManagementVol. 22, No. 2pp.125–154. 2015/07/24 ( )
  • 104How to Improve E-Satisfaction and E-Loyalty and Strengthen the Links between Them: Value from Regulatory Fit,Human Factors and Ergonomics in Manufacturing & Service Industries (SSCI) 2015/05/01 ( )
  • 104Applying Kansei Engineering to design logistics services- A case of home delivery service,International Journal of Industrial Ergonomics (SCI) 2015/03/23 ( )
  • 104Applying a Kansei engineering-based logistics service design approach to developing international express services,International Journal of Physical Distribution and Logistics Management (SSCI) 2015/03/02 ( )
  • 103The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators,International Journal of Innovation, Management and TechnologyVol. 5, No. 4255-260 2014/08/01 ( )
  • 103Determining uses and gratifications for mobile phone apps,Lecture Notes in Electrical Engineering (EI)Vol. 309, pp.661-668 2014/05/01 ( )
  • 103Benevolence trust: a key determinant of user continuance use of online social networks,Information Systems and e-Business Management (SSCI) 2014/05/01 ( SSCI )
  • 103Exploring the continuance intention of social networking websites: an empirical research,Information Systems and E-Business Management (SSCI) 2014/05/01 ( SSCI )
  • 103Explaining consumer attitudes and purchase intentions toward organic food: contributions from regulatory fit and consumer characteristics ,Food Quality and Preference (SCI) 2014/02/04 ( SCI )
  • 103Ensuring the quality of e-shopping specialty foods through efficient logistics service,Trends in Food Science & Technology (SCI)3569-82 2014/01/01 ( SCI )
  • 102An empirical analysis of the antecedents of e-satisfaction and e-loyalty:focusing on the role of flow and its antecedents,Information Systems and E-Business Management (SSCI)Vol.11 No.2287-311 2013/06/01 ( SSCI )
  • 102Investigating the Asymmetric Effects of Website Quality on Customer Satisfaction and Trust An application of information system success model,UACEE International Journal of Advances in Computer Science and its ApplicationsVolume 3 : Issue 2202-206 2013/04/06 ( )
  • 101The impact of website quality on customer satisfaction and purchase intention: perceived playfulness and perceived flow as mediators,Information Systems and E-Business Management (SSCI)Vol. 10 No. 4pp. 549-570 2012/12/01 ( SSCI )

研討會論文

  • 106Investigating the Impact of Product Design on Consumers’ Psychological Responses and Brand Loyalty,International Academic Conference on Business and Economics 2017/06/21 ( )
  • 106How gamification improves user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role,Universal Academic Cluster International Conferences: Academic & Multidisciplinary 2017/02/11 ( )
  • 105Impact of Online Reviews, Regulatory Focus, and Product Type on Purchase Intention,International Conference on “Business Economic, Social Science & Humanities” (BESSH-2016), Bali, Indonesia 2016/07/23 ( )
  • 105Understanding the impact of gamification marketing activities on value, brand love, and desirable consumer behaviors,2016 Management Theory and Practice Conference 2016/04/03 ( )
  • 105The Impacts of Congruence between Self-Image and Online Store Image with Trusting Beliefs on Web Site Loyalty in Gamification Context: The Moderating Role of Flow Experience,Asia-Pacific Conference on Business and Management195-196 2016/03/08 ( )
  • 104新加坡自由貿易港區營運模式與我國之借鏡,第十四屆管理新思維 2015/11/06 ( )
  • 104The impacts of user beliefs and website quality on social shopping behaviors: focusing on the mediating role of flow experience,SIBR 2015 Osaka Conference on Interdisciplinary Business & Economics Research (ISSN: 2223-5078) 2015/07/02 ( SSCI )
  • 104應用Kano 模型與損失厭惡發展新的醫院醫療服務,2015年跨校聯合學術研討會~「經營管理」暨「資訊科技」研討會 2015/05/29 ( )
  • 103The Impact of Website Quality and Perceived Trust on Customer Purchase Intention in the Hotel Sector: Website Brand and Perceived Value as Moderators,2014 5th International Conference on Education and Management Technology 2014/08/06 ( )
  • 103Understanding tourist service quality perceptions and loyalty intentions in the international hotel sector Application of data mining methods and Kano’s model,2014 Global Marketing Conference at Singapore 2014/07/15 ( )
  • 103Applying the theory of planned behavior to explain effects on purchase intentions of green skincare products - moderating effects of country of origin and price,International Symposium on Healthcare Information Management ((UHIMA2014) 第九屆國際健康資訊管理研討會) 2014/06/13 ( )
  • 103Applying the Theory of Planned Behavior to Explain Effects on Purchase Intentions of Green Skincare Products - Moderating Effects of Country of Origin and Price,International Symposium on Healthcare Information Management, Taiwan 2014」(UHIMA2014) 第九屆國際健康資訊管理研討會 2014/06/13 ( )
  • 103Determining Uses and Gratifications for Mobile Phone Apps,The 9th FTRA International Conference on Future Information Technology (FutureTech 2014) 2014/05/28 ( )
  • 103以S-O-R 架構探討顧客對於企業使用綠色包裝之產品品質、知覺信任、知覺價值、顧客滿意度與顧客忠誠度之關係,北區「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
  • 103以延伸的科技接受模式探究影響遊客造訪意願之因素,北區- 「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
  • 103探討影響遊客重遊意願之因素:心流體 驗與滿意度為中介變數,北區- 「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
  • 103應用感性工學於餐廳品牌之設計,北區- 「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
  • 103探究影響使用者對於行動應用程式之滿意度與持續使用意圖之決定因素,北區「應用科學」暨「管理思維與實務」研討會 2014/05/23 ( )
  • 103Adopting the Extension of UTAUT Model to Investigate the Determinants of E-Book Adoption,2014 International Conference on Information Science, Electronics and Electrical Engineering(ISEEE2014) 2014/04/26 ( )
  • 103The Impact of Customer Concentration on Financial Performance: Firm Characteristics as Moderator,第十屆多國籍企業國際學術研討會(The 10th International Conference on Multinational Enterprises) 2014/04/22 ( )
  • 103Investigating the Impact of Website Quality and Relationship Quality on the Consumers’ Purchase Intention in Social Shopping,2014 International Winter Conference on Business & Economics Research 2014/01/17 ( )
  • 103Applying the Service Design Scheme to Enhance the Intention to Use Home Delivery Services with Kansei Engineering,2014 International Winter Conference on Business and Economic Research 2014/01/17 ( )
  • 102Applying Kansei Engineering to Design Home Delivery Service,International Symposium on Marketing, Logistics, and Business (MLB 2013) 2013/09/24 ( )
  • 102Investigating the key factors affecting consumers’ purchase intention of green e-book: green e-book knowledge as a moderator ,International Symposium on Marketing, Logistics, and Business (MLB 2013) 2013/09/24 ( )
  • 102The Asymmetric Effect of a Social Shopping Site’s Attribute-Level Performance,2013 International Conference on Medical Innovation and Computing Service 2013/08/03 ( )
  • 102Investigating the Asymmetric Effects of Website Quality on Customer Satisfaction and Trust: An Application of Information System Success Model,International Conference on Information, Communication and Computer Networks 2013/04/06 ( )
  • 102Investigating the Effect of Regulatory Fit on Attitude and Purchase Intention towards Organic Foods: Consumer Characteristics as Moderators,2013 International Winter Conference on Business & Economics Research 2013/01/18 ( )
  • 101Applying Quality Function Development to Develop the Home Delivery Service Model for Specialty Foods in Traditional Market,2012IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)1741-1745 2012/12/10 ( )

學術會議

  • 106Munich International Academic Conference on Business & Economics 2017, Germany-May 25, 2017Investigating the Impact of Product Design on Consumers’ Psychological Responses and Brand Loyalty
  • 1065th International Conference on Innovative Trends in Social Sciences, Business and Management StudiesExploring the moderating effects of environmental concern on the links between the antecedences and consequence of user attitude in a gamification context
  • 106Universal Academic Cluster International Winter ConferenceHow gamification improves user experience? An empirical investigation on the antecedences and consequences of user experience and its mediating role.
  • 1052016 Asia-Pacific Conference on Business and ManagementThe Impacts of Congruence between Self-Image and Online Store Image with Trusting Beliefs on Web Site Loyalty in Gamification Context: The Moderating Role of Flow Experience.
  • 1042015 台科大企管系第十四屆管理新思維新加坡自由貿易港區營運模式與我國之借鏡
  • 104SIBR (Society of Interdisciplinary Business Research)2015 Osaka Conference Interdisciplinary Business & Economics ResearchThe conference theme is "Interdisciplinary Knowledge Advancement: Past Experience and Future Agenda". Paper Title: The impacts of user beliefs and website quality on social shopping behaviors: focusing on the mediating role of flow experience
  • 104SIBR (Society of Interdisciplinary Business Research)2015 Osaka Conference Interdisciplinary Business & Economics ResearchSession H2: MARKETING, CONSUMER BEHAVIOR & PSYCHOLOGY (venue: Kikyo, 3/F)
  • 104第九屆國際貿易與企業經營學術研討會(ITBA2015)國際貿易與國際企業經營
  • 1032014 MEIJI-NCTU SUMMER WORKSHOPThe mechanism and further development of social shopping
  • 1032014 International Conference on Information Science, Electronics and Electrical EngineeringAdopting the Extension of UTAUT Model to Investigate the Determinants of e-book Adoption
  • 103The 10th International Conference on Multinational Enterprises1. The Study of Relationships between Supervisor Abusive Supervision and Subordinates’ Negative Affect: The Moderating Effects of Emotional Intelligence 2. A Study on the Relationship between Business Ethics and Job Satisfaction, and the Moderating Effect of Cross-Cultural Management - Compare to the Subsidiaries Companies of the U. K. and Japan MNE in Taiwan
  • 103APUGSM Conference 2014 - International Winter Conference on Business & Economic ResearchInvestigating the Impact of Website Quality and Relationship Quality on the Consumers’ Purchase Intention in Social Shopping
  • 1022013 Conference on Medical Innovation and Computing Service (MICS)The Asymmetric Effect of a Social Shopping Site’s Attribute-Level Performance
  • 102APUGSM Conference 2013 - International Winter Conference on Business & Economic ResearchThe Effect of Regulatory Fit on Attitude and Purchase Intention towards Organic Foods: The Moderating Role of Consumer Characteristics
  • 101IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)Applying Quality Function Development to Develop the Home Delivery Service Model for Specialty Foods in Traditional Market

研究計畫

  • 106連結與轉變使用者為環保人士:審視調節契合、使用者體驗、從事、績效期望與努力期望之角色
  • 105Pokemon Go 構出新商機、再造臺灣新奇蹟
  • 105應用認知-情感模式及期望確認模式解釋使用者於遊戲化情境之行為意圖:文化之干擾效果
  • 105行銷綠色觀光奇蹟,視放台灣新生機
  • 104時尚小心機,綠色好新機,征服你的心-以Gogoro為例
  • 104遊戲化如何增進顧客體驗?顧客體驗的前置與結果變項及其中介角色之實證研究
  • 104新加坡冷鏈物流市場與產業發展趨勢調查與研究
  • 103從忠誠方案檢視人口統計變數於知覺利益之差異
  • 103遊戲化行銷活動對品牌熱愛與渴望的消費者行為之影響
  • 103調節焦點如何影響消費者於團購網之衝動性購買─兩岸大學生之比較性研究
  • 102調節焦點如何影響消費者於團購網之衝動性購買:兩岸大學生之比較性研究
  • 102探究關係品質對於社群購物網站購買意圖之中介效果
  • 101探討影響電子書使用意圖之因素:以環境關切、心理利益與仁慈信任延伸科技接受及使用整合模式
  • 101調節契合對有機食品的態度與購買意圖之效果:消費者特性之干擾角色

榮譽獎賞

  • 106科技部補助大專校院獎勵特殊優秀人才
  • 106105學年度績優導師
  • 106105學年度文化大學學術研究成果獎勵
  • 105104學年度績優導師
  • 105103學年度連續三年榮獲行政院國科會專題研究計畫補助
  • 105103學年度文化大學學術研究成果獎勵
  • 104投稿國際期刊經驗分享
  • 104文大商學院創業計畫書競賽
  • 1042015崇越論文大賞競賽表現優異,榮獲 管理論文碩士組 優等論文獎
  • 104103學年度第2學期學術研究成果獎勵
  • 103102學年度第2學期學術研究成果獎勵
  • 1032014崇越論文大賞,榮獲 管理論文碩士組 優良論文獎
  • 103《2014華岡創業之星》創業競賽
  • 103商學院教學卓越計畫「創業計劃書撰寫競賽」
  • 103TBSA全國大專創新企劃競賽-創業企劃組 佳作獎
  • 103101學年度文化大學學術研究成果獎勵

指導論文

  • 106探究綠色品牌知覺價值與綠色品牌熱愛對綠色品牌權益之影響
  • 105國內女裝來源國效應‎、‎品牌態度‎、‎品牌信任‎、‎品牌忠誠度及品牌權益之關聯性探‎討‎:‎品牌熱愛為干擾變數

授課資料

  • 106上學期時尚品牌學程行銷研究與巿場調查
  • 106上學期進學國企行銷研究與巿場調查
  • 105暑期行銷碩學程電子商務行銷研討
  • 105下學期二專國企行銷研究與巿場調查
  • 105下學期行銷碩士學分流通產業競爭策略
  • 105上學期時尚品牌學程行銷研究與巿場調查
  • 105上學期進學國企行銷研究與巿場調查
  • 104暑期行銷碩學程電子商務行銷研討
  • 104下學期二專國企行銷研究與巿場調查
  • 104下學期行銷碩士學分流通產業競爭策略
  • 104上學期進學國企行銷研究與巿場調查
  • 103暑期行銷碩學程電子商務行銷研討
  • 103下學期二專國企行銷研究與巿場調查
  • 103下學期行銷碩學程定價與促銷策略
  • 103上學期時尚品牌學程全球品牌管理與行銷
  • 103上學期時尚品牌學程行銷研究與巿場調查
  • 103上學期進學國企全球品牌管理與行銷
  • 103上學期進學國企行銷研究與巿場調查
  • 102暑期二專國企管理經濟與決策分析
  • 102上學期二專國企行銷研究與巿場調查
  • 102上學期進學國企行銷研究與巿場調查
  • 101下學期二專國企行銷研究與巿場調查