專書

• 106兩岸頂尖企業專訪與個案研究~薰衣草森林的故事,心理出版社1-30 2017/12/31 ( )
• 106兩岸頂尖企業專訪與個案研究~王品集團的故事,心理出版社1-40 2017/12/31 ( )
• 106兩岸頂尖企業專訪與個案研究~晶華麗晶酒店集團的故事,心理出版社1-36 2017/12/31 ( 專書(book) )
• 106兩岸頂尖企業專訪與個案研究-欣葉國際餐飲集團的故事,心理出版社1-40 2017/12/31 ( 專書(book) )
• 106兩岸頂尖企業專訪與個案研究-易遊網的故事,心理出版社1-24 2017/12/31 ( 專書(book) )
• 106兩岸頂尖企業專訪與個案研究~老爺酒店集團的故事,心理出版社1-31 2017/07/04 ( )
• 106兩岸頂尖企業專訪與個案研究~雄獅集團的故事,心理出版社1-43 2017/07/03 ( )
• 106兩岸頂尖企業專訪與個案研究~中華航空的故事,心理出版社1-30 2017/04/18 ( )
• 106兩岸頂尖企業專訪與個案研究-好樣的故事,心理出版社1-34 2017/02/01 ( )
• 106兩岸頂尖企業專訪與個案研究-飛牛牧場的故事,心理出版社1-23 2017/02/01 ( )

期刊論文

• 107Exploring the Effects of Web-mediated Socially-shared Regulation of Learning and Experience-based Learning on Improving Students’ Learning,Interactive Learning EnvironmentsVOL. 26, NO. 6815–826 2018/08/03 ( SSCI )
• 107Exploring the effects of web-mediated computational thinking on developing students’ computing skills in a ubiquitous learning environment,Interactive Learning EnvironmentsVol.25 No.6762-777 2018/02/02 ( SSCI )
• 106How to Catch Their Attention? Taiwanese Flashpackers inferring Their Travel Motivation from Personal Develop-ment and Travel Experience,Asia Pacific Journal of Tourism ResearchVol.22 No.2117-130 2017/05/01 ( SSCI )
• 105How to catch their attention? Taiwanese flashpackers inferring their travel motivation from personal development and travel experience,Asia Pacific Journal of Tourism Research 2016/05/11 ( SSCI )
• 103Does a friendly hotel room increase senior group package tourists’ satisfaction? A field experiment,Asia Pacific Journal of Tourism ResearchVol.19 No.8950-970 2014/07/31 ( )
• 102Book review: Global hospitality and tourism management technologies,International Journal of Information Systems in the Service Sector 2013/11/12 ( EI )
• 102Book review: Digital culture and e-tourism: Technologies, applications and management approaches,Journal of Electronic Commerce in Organizations 2013/11/12 ( EI )
• 102Does a friendly hotel room increase senior group package tourists’ satisfaction? A field experiment,Asia Pacific Journal of Tourism Research 2013/08/03 ( SSCI )
• 101Optimal Strategy for the Smartphone Industry in Taiwan: HTC Case Study,International Journal of Intelligent Information TechnologiesVol.8 No.462-79 2012/12/31 ( EI )
• 101Assessing travel business partner using critical incident technique and analytic hierarchy process,Tourism EconomicsVol.18 No.2295-310 2012/04/30 ( SSCI )
• 101A Study on Consumer Intention in a Web Portal Game from the Perspective of Flow Experience,International Journal of Virtual Communities and Social NetworkingVol.4 No.11-18 2012/03/31 ( EI )
• 101Estimating the Global Demand of Photovoltaic System,International Journal of Strategic Decision SciencesVol.3 No.1120-128 2012/03/31 ( EI )
• 101Forecasting the Imminent Market Shares Pertinent to HTC Corporation Domestically: The Vanguard regarding Taiwan’s Smartphone Industry,International Journal of Technology DiffusionVol.3 No.11-7 2012/03/01 ( EI )

研討會論文

• 107A Comparative Research regarding Decision-Making Process of Cruise Travel Merchandise Purchase by Cross-strait Female Tourists of Millennials,International Conference on Advances in Business Management and Information Science 2018/07/09 ( )
• 107「郵」出新生活:探討台灣年輕女性參與郵輪旅遊動機及選擇考量因素研究,2018銘傳大學觀光學院研討會-觀光產業前瞻議題與發展策略 2018/04/14 ( )
• 107探討旅遊業業務領隊專業職能之研究,2018銘傳大學觀光學院研討會-觀光產業前瞻議題與發展策略 2018/04/14 ( )
• 106New Maritime Paradise: Exploring the Selecting Factors regarding Cross-strait Senior Tourists in Cruise Travel,21st Conference of the International Federation of Operational Research Societies 2017/07/17 ( )
• 106我的吸「銀」力：台灣銀髮族郵輪旅遊平面廣告訊息吸引力之研究,2017年銘傳觀光國際研討會 餐旅、觀光與休閒產業永續與創新發展 2017/03/18 ( )
• 106華麗轉身，時尚品牌跨界新出發：以Agnes.b Cafe 探討商店氣氛、消費情緒對體驗價值之影響,2017年銘傳觀光國際研討會 餐旅、觀光與休閒產業永續與創新發展 2017/03/18 ( )
• 105The Novel Blue Ocean in Perspective of Tourism: Assessment regarding the Strategic Alliance of International Cruise Supplier and Cross-strait Travel Agency,28th European Conference on Operational Research 2016/07/03 ( )
• 105The impact of the High-Speed Train on Regional Tourism Economies: Evidence from China,2016 22th APTA Conference 2016/06/01 ( )
• 105Catch Your Attention! Cruise Advertisement's Influence on Young Consumers: Advertisement Effectiveness in line with Consumers' Willingness to Pay,2016 觀光餐旅休閒國際學術研討會─永續發展與創新教育 2016/05/06 ( )
• 104Resident's Perception of Tourism Impacts, Place Identity and Resident Reaction: The Case Study of Jinjuamgangyudeung Festival, South Korea,The Institute of Engineers and Scientists International Conference on Economics and Social Sciences 2015/12/12 ( )
• 103Who is the most influential decision-maker? Spa travel in Bali aiming at Taiwanese and mainland Chinese couple tourists,2014 Global Marketing Conference at Singapore51 2014/07/15 ( )
• 103What They Want and Need? Assessing Thailand’s Cosmetic Surgery Tourism via Taiwan Female Tourists’ Perspective,World Academy of Science, Engineering and Technology389-389 2014/07/10 ( )
• 103Why say no? An exploratory study of Taiwanese females' perceptions towards medical touris in Thailand,Global Entrepreneurship and Innovation in Management Conference 2014/05/14 ( )
• 103The relationships of Thailand's travel motivation and revisit intention for Chinese and Taiwanese college students,13th Asia Pacific Forum Taiwan28 2014/05/14 ( )
• 103廉價航空代言人之廣告效果與消費者價格敏感度之研究,13th Asia Pacific Forum Taiwan29 2014/05/14 ( )
• 103The relationship among food image, destination image, tourist Thai food behavioral intention and revisit intention of Thailand,13th Asia Pacific Forum Taiwan32 2014/05/14 ( )
• 103醫療觀光策略聯盟夥伴評選研究-以台灣與大陸業者為例,13th Asia Pacific Forum Taiwan33 2014/05/14 ( )
• 103大陸遊客參訪夜市之觀光正、負面衝擊認知、社會依附之關係研究-以士林夜市為例,13th Asia Pacific Forum Taiwan33 2014/05/14 ( )
• 102The Relationship between Service Innovation and Experiential Value in Tourism Factory,BAI 2013 International Conference on Business and Information 2013/07/07 ( )
• 102Who is the More Influential Decision-Makers? Spa Travel in Bali Aining at Taiwanese and Chinese Couple Tourists,BAI 2013 International Conference on Business and Information 2013/07/07 ( )
• 102What Do Women Want? An Exploratory Study of Taiwanese Females’ Perceptions toward Medical Tourism in Thailand,2013銘傳觀光國際研討會-觀光產業新光點與服務創新 2013/03/16 ( )
• 102選擇會議旅遊承辦行社之考量因素：以7個台灣大型產業公協會組織為例,2013 中華觀光管理學會觀光與休閒管理學術研討會15-32 2013/01/12 ( )
• 98Using the ANP-TOPSIS Model to Evaluate Destination Tour Operator Service Quality,2009 8th Asia Pacific Forum for Graduate Students Research in Tourism 2009/07/07 ( )

專利

• 106NB或平板電腦之彈跳式微型3D投影機,M546507 2017/08/31 ( )

學術會議

• 107台灣國際郵輪協會訓練郵輪進階專修班
• 107經濟部商業司、工研院暨商研院之「智慧商業服務個案研習課程」受訓經濟部商業司、工研院暨商研院之「智慧商業服務個案研習課程」受訓
• 107International Conference on Advances in Business Management and Information ScienceA Comparative Research regarding Decision-Making Process of Cruise Travel Merchandise Purchase by Cross-strait Female Tourists of Millennials
• 107２０１８商務管理實務研討會【智慧商業大趨勢組】與談人２０１８商務管理實務研討會【智慧商業大趨勢組】
• 107２０１８商務管理實務研討會研習２０１８商務管理實務研討會研習
• 107２０１８餐旅觀光樂活與創新設計學術與實務國際研討會之評論委員２０１８餐旅觀光樂活與創新設計學術與實務國際研討會
• 107教師專業成長研習－消費者行為實驗設計與觀光餐旅研究教師專業成長研習－消費者行為實驗設計與觀光餐旅研究
• 1072018銘傳大學觀光學院研討會-觀光產業前瞻議題與發展策略「郵」出新生活:探討台灣年輕女性參與郵輪旅遊動機及選擇考量因素研究
• 1072018銘傳大學觀光學院研討會-觀光產業前瞻議題與發展策略探討旅遊業業務領隊專業職能之研究
• 1072018銘傳大學觀光學院研討會-觀光產業前瞻議題與發展策略擔任研討會評論人
• 107教師專業成長研習－淺談ＣＳＲ以雲品為例教師專業成長研習－淺談ＣＳＲ以雲品為例
• 1072018遇見系列課程【人才管理FUN學趣第八期】課程研習2018遇見系列課程【人才管理FUN學趣第八期】課程研習
• 107２０１８教育與創新國際論壇２０１８教育與創新國際論壇
• 106教師專業成長社群－ＯＴＡ行動應用生態研習教師專業成長社群－ＯＴＡ行動應用生態
• 106教師專業成長社群－科技部專題計畫之撰寫與申請經驗分享教師專業成長社群－科技部專題計畫之撰寫與申請經驗分享
• 106教師專業成長社群－旅遊新創＠Ｍｏｂｉｌｅ行動ＡＰＰ研習教師專業成長社群－旅遊新創＠Ｍｏｂｉｌｅ行動ＡＰＰ
• 106研習證明~PLS偏最小平方法&MPlus研習活動
• 10528th European Conference on Operational ResearchThe Novel Blue Ocean in Perspective of Tourism: Assessment regarding the Strategic Alliance of International Cruise Supplier and Cross-strait Travel Agency
• 1052016 22th APTA ConferenceThe impact of the High-Speed Train on Regional Tourism Economies: Evidence from China
• 1052016年運動休閒與餐旅管理國際學術研討會海報發表
• 104B2-1 2015健康與管理學術研討會參與2015健康與管理學術研討會
• 1042015 Global Hospitality, Tourism Marketing & Management ConferenceGlobal Hospitality, Tourism Marketing & Management
• 1042015 International Conference on Hospitality, Tourism and LeisureHospitality, Tourism and Leisure
• 1032014年國際觀光餐旅休閒遊憩管理研討會Is the travel world ready for special people yet? An exploratory study on Indonesian families with autism
• 1032014年國際觀光餐旅休閒遊憩管理研討會The Relationship among Thai Food Image, and Tourist’s Behavioral Intention of Thailand- A case of Taiwanese Tourists
• 1032014年國際觀光餐旅休閒遊憩管理研討會The Perfect Blend of Atmospheric Elements amid Taiwan’s Coffee Shops: A Conjoint Analysis regarding Foreign Consumer Preference
• 1032014年國際觀光餐旅休閒遊憩管理研討會研討會評論人
• 1032014年國際觀光餐旅休閒遊憩管理研討會擔任接待負責人
• 1032014年國際觀光餐旅休閒遊憩工作坊工作坊主持人
• 1032014 GMC at SingaporeWho is the More Influential Decision-Maker? Spa Travel in Bali Aiming at Taiwanese and Mainland Chinese Couple Tourists
• 103World Academy of Science, Engineering and TechnologyWorld Academy of Science, Engineering and Technology
• 103World Academy of Science, Engineering and TechnologyWorld Academy of Science, Engineering and Technology
• 10313th Asia Pacific Forum for Graduate Students Research in Tourism's movie13th Asia Pacific Forum for Graduate Students Research in Tourism's movie
• 103Global Entrepreneurship and Innovation in Management ConferenceGlobal Entrepreneurship and Innovation in Management Conference
• 10313th Asia Pacific Forum for Graduate Students Research in Tourism's movie廉價航空代言人之廣告效果與消費者價格敏感度之研究
• 10313th Asia Pacific Forum for Graduate Students Research in Tourism's movie大陸觀光客參訪夜市之觀光正、負面衝擊認知、社區依附之關係研究-以士林夜市為例
• 1022013 International conference on business and information (BAI)The Relationship between Service Innovation and Experiential Value in Tourism Factory
• 1022013銘傳觀光國際研討會-觀光產業新光點與服務創新What do women want? An exploratory study of Taiwanese female's perceptions toward medical tourism in Thailand
• 102觀光餐旅經營管理人才認證暨教師研討會觀光餐旅經營管理人才教學業務研習
• 1022013中華民國觀光管理學會觀光與休閒管理學術研討會2013中華民國觀光管理學會觀光與休閒管理學術研討會
• 1012012健康與管理學術研討會應用IPA分析顧客對新竹西堤餐廳體驗行銷之相關性
• 1012012 Global Marketing Conference at SeoulGlobalization and Marketing Performance
• 1012012國際觀光餐旅休閒遊憩管理研討會 創新美食與永續觀光
• 982009 8th Asia Pacific Forum for Graduate Students Research in TourismTOURISM FUTURES-Role of Hospitality and Tourism in Globalization

研究計畫

• 106台灣休閒農業旅遊地區性展覽活動產學實習合作案
• 105海上新樂園:探討兩岸銀髮族選擇郵輪旅遊考量因素之研究
• 104觀光新藍海:海峽兩岸旅行社與國際郵輪供應商策略聯盟夥伴評選比較
• 103廉價航空社群網站廣告代言人之廣告效果研究-以海峽兩岸大學生為例
• 102中國大陸女性遊客對台灣醫療觀光需求與阻礙因素研究
• 101海峽兩岸醫療觀光策略聯盟夥伴評選比較研究：運用DEMATEL-ANP法
• 100台灣觀光醫療旅遊供應商評選模式建構之研究-以大陸組團醫療機構與消費者雙向觀點

榮譽獎賞

• 107教師教學創新暨教材研發獎勵
• 106學務處感謝狀~擔任大地領隊群專任指導老師迄今已滿五年之感謝狀。
• 106商學院教學傑出教師
• 106科技部105年度補助大專校院獎勵特殊優秀人才
• 105105學年度學院教學傑出教師
• 105中國文化大學教師專業成就檔案獎勵(前三名之教師專業成長社群召集人)
• 105感謝狀~擔任大地領隊群指導老師超過5年
• 105科技部優秀人才獎勵
• 105獲選交通部觀光局「105年觀光產業關鍵人才培育計畫-高階主管養成」受訓人員
• 104連續3年榮獲行政院國家科學委員會專題研究計畫經費補助
• 1032014觀光精英盃全國遊程設計競賽暨國際觀摩會北區競賽
• 102102年度發展典範科技大學計畫-第七屆全國餐旅創意(業)競賽

指導論文

• 104旅遊行程我做主:運用選項框架理論探討日本自由行產品及對購買意願影響之研究
• 104故事帶我去旅行:探討Facebook粉絲專頁故事行銷對親子旅遊購買意願影響之研究

授課資料

• 107上學期觀研休閒旅行業策略管理
• 107上學期觀研休閒觀光行銷管理
• 106下學期休閒學程休閒活動主題規劃與設計
• 105下學期休閒學程戶外休閒活動主題規劃與設計
• 104下學期休閒學程休閒事業主題活動企劃
• 103下學期休閒學程主題活動企劃
• 102下學期休閒學程主題活動企劃與設計