期刊論文

  • 109Factors affecting the behavioral intention to adopt mobile payment: An application of UTAUT2 and DOI Theory,Mathematics 2020/10/13 ( )
  • 109Analyzing the factors influencing adoption intention of internet banking - Applying DEMATEL-ANP-SEM approach,PLoS ONEVol. 15 No. 2 2020/02/05 ( SCI )
  • 105Understanding Consumer Adoption of Mobile Commerce and Payment Behavior: An Empirical Analysis,International Journal of Mobile Communications 2016/12/31 ( SSCI )
  • 105A Discussion of College Students’ Financial Planning Awareness and Financial Planning Ability A Case Study of a University in Taiwan,Journal of Accounting, Finance & Management Strategy119-140 2016/06/30 ( )
  • 104Motivations and Challenges of E-banking Services of Vietnamese Enterprises,International Journal of Performance MeasurementVol. 5, No.21-16 2015/12/31 ( )
  • 104HOW DOES PATENT LITIGATION INFLUENCE DYNAMIC RISK FOR MARKET COMPETITORS?,TECHNOLOGICAL AND ECONOMIC DEVELOPMENT OF ECONOMY 2015/11/03 ( SSCI )
  • 104A Multi-Criteria Decision Making for Innovation Services Attributes: An Empirical Study of Mobile Banking System,Journal of Testing and EvaluationVol. 43, No. 4938–947 2015/07/01 ( SCI )
  • 103The MCDM Approach for Evaluating Mobile Banking System Service A Study of the Cross-industries Integration Perspective,Journal of Accounting, Finance & Management Strategy 2014/12/31 ( )
  • 103Corporate image and service quality impact on customer satisfaction: An empirical study in Vietnamese commercial banks,International Journal of Performance MeasurementVol. 4, No.121-46 2014/03/01 ( )
  • 102The effect of credit card on the compulsive buying behavior intention,Journal of Accounting, Finance & Management StrategyVol. 8 No. 2.45-74 2013/12/31 ( )
  • 101S electing mobile banking system service for consumers by using a combined DEMATEL and ANP approach,Journal of Accounting Finance and Management StrategyVol.7 No.11-14 2012/03/01 ( )

研討會論文

  • 107Cryptocurrency of Information Released by Central Banks and Market Reaction: Empirical Analysis of Bitcoin,2018 International Conference on Business and Information 2018/07/06 ( )
  • 106A Comparative Study of Information Effect of Depository Receipts Versus F Stock in Taiwan,2017 International Conference on Business and Information 2017/07/04 ( )
  • 106Service Quality and Behavior Intention of Bank App,2017 International Conference on Business and Information 2017/07/04 ( )
  • 106資訊安全事件對股東財富之影響,2017管理績效與策略研討會 2017/05/05 ( )
  • 106使用金融業APP因素之探討-以台灣使用者為例,2017管理績效與策略研討會 2017/05/05 ( )
  • 106應用DANP和SEM探討網路銀行之經營模式及消費者使用意願,2017管理績效與策略研討會 2017/05/05 ( )
  • 106銀行app行為意圖之因素分析,2017管理績效與策略研討會 2017/05/05 ( )
  • 106應用DANP和SEM探討我國第三方支付公司經營之關鍵因素及消費者使用意願,2017管理績效與策略研討會 2017/05/05 ( )
  • 105Analysis on the Shareholder Wealth Effect of the Sports Event Champion - Nippon Professional Baseball Organization Case,2016 International Conference on Business and Information 2016/07/03 ( )
  • 105Using the Co-opetition Theory and Technology Acceptance Model to Discuss the Operational Mode of Third-party Payment,2016 International Conference on Business and Information 2016/07/03 ( )
  • 105The Factors to Impact the Intention to Use APP of Financial Industry,2016 International Conference on Business and Information 2016/07/03 ( )
  • 105Comparative Analysis of Information Value of Strategic Alliances and Mergers and Acquisition: Competitive Dynamics Perspective,28th European Conference on Operational Research (EURO 2016) 2016/07/03 ( )
  • 105運用競爭者分析架構比較策略聯盟和併購策略之股價反應差異,2016企業競爭力與經營管理學術研討會 2016/06/21 ( )
  • 105天氣效應與股票市場關係之研究-台灣、日本與香港之日內資料分析,2016企業競爭力與經營管理學術研討會 2016/06/21 ( )
  • 105Key Factors to Affect the Adoption of Mobile Banking in the Philippines,The 2016 International Conference in Management Sciences and Decision Making 2016年管理科學與經營決策國際學術研討會 2016/05/14 ( )
  • 105Factors Affecting the Adoption of Mobile Banking in the Philippines,2016 Global Economics and Management Conference Business Finance and Enterprise Management in the Era of Big Data 2016/03/10 ( )
  • 104A Study on Applying the Theory of Innovation Diffusion to Select the Best Websites of Wealth Management Bank,2015 International Conference on Business and Information 2015/07/07 ( )
  • 104An Analysis of College Students’ Financial Perception and Financial Planning: A University as an Example,2015 International Conference on Business and Information 2015/07/07 ( )
  • 104Critical Factors of Using Internet Banking Services – Case Study of Vietnam Business,2015管理績效與策略研討會 2015/05/01 ( )
  • 104中國經濟開放之市場反應-以中國(上海)自由貿易試驗區為例,2015管理績效與策略研討會 2015/05/01 ( )
  • 104天氣效果對台灣股票市場報酬與波動之影響,2015管理績效與策略研討會 2015/05/01 ( )
  • 104探討大學生理財認知與理財規劃之研究-以某大學為例,2015管理績效與策略研討會 2015/05/01 ( )
  • 104應用創新擴散觀點評選最佳的財富管理銀行網站,2015管理績效與策略研討會 2015/05/01 ( )
  • 103Ranking Hedging Instrument and Comparing Hedge Effectively between Vertical Integration and Virtual Integration Model in Taiwan Semiconductor Industry,2014 International Conference on Business and Information 2014/07/03 ( )
  • 103兩岸服務貿易協定的資訊內涵,2014企業競爭力與經營管理學術研討會 2014/05/09 ( )
  • 103貪污行為對購併事件之股東財富效果影響-中國的實證分析,2014企業競爭力與經營管理學術研討會 2014/05/09 ( )
  • 103外資交易行為對期貨與現貨市場價格發現的影響,2014企業競爭力與經營管理學術研討會 2014/05/09 ( )
  • 103市場交易制度之改變對期貨與現貨價格發現之影響,2014企業競爭力與經營管理學術研討會 2014/05/09 ( )
  • 102Application of DEMATEL-ANP approaches in assessing information systems for sustainable development,2013 International Conference on Medical Innovation and Computing Service (MICS) 2013/08/03 ( )
  • 102Evidence on Relationship between Derivatives Selection and Hedge effectively in Integrated Circuit Industry,IACSS 2013 International Academic Conference on Social Sciences 2013/07/27 ( )
  • 102An Analysis of Shareholder Wealth effects among corruption, political connection and merger & acquisition in China,2013 International Conference on Business and Information 2013/07/07 ( )
  • 102The effect of intention to use credit card and possibility of overuse credit card toward compulsive buying behavior,2013 International Conference on Business and Information 2013/07/07 ( )
  • 102The impact of corporate image and service quality on customer satisfaction of Vietnamese commercial banks,管理績效與策略研討會 2013/04/27 ( )
  • 102應用分析網路程序法(ANP)評選消費者心目中理想之財富管理銀行-以台灣地區為例,管理績效與策略研討會 2013/04/27 ( )

學術會議

  • 1092020智慧金融與企業管理學術研討會智慧金融
  • 1092020智慧金融與企業管理學術研討會元大寶來台灣卓越50指數成分股之預測績效-深度學習與CAPM之比較
  • 108The International Symposium on Business and Social SciencesInvestigating the Taiwanese Consumer's Acceptance Behavior on Mobile Payment by UTAUT2 Model and DOI Theory
  • 108International Conference on Innovation and Management (IAM2019S)Geographic Distance in M&A and Market Activity
  • 1082019 8th IC-EPSMSO International Conference on E/ Process / System Modeling/ Simulation/ OptimizationCOMPARATIVE STUDY ON INFORMATION EFFECT OF A CHAIN OF MERGERS AND ACQUISITIONS: AN INFORMATION ASYMMETRY PERSPECTIVE
  • 108The 2019 International Conference in Management Sciences and Decision MakingThe Chain of M&A Activities, Market Reaction and Information Asymmetry
  • 108The 2019 International Conference in Management Sciences and Decision MakingMobile Payment: Exploring the Behavioral Intention of Taiwanese Consumer Adoption
  • 1082019 管理績效與策略研討會人力資源管理績效與策略議題
  • 1082019 管理績效與策略研討會航運業從業人員工作自主性知覺之因果模式建構
  • 1082019 管理績效與策略研討會The Effect of Psychological Contract Violation on Employee Well-being in Service Industry in Taiwan
  • 1082019 管理績效與策略研討會地理併購距離對主併公司異常報酬之影響
  • 1082019 管理績效與策略研討會Using Bootstrap ARDL Test for Cointegration to Investigate Foreign Direct Investment, Stock Market Capitalization, and Economic Growth in BRICS Countries.
  • 1072018 International Conference on Business and InformationCryptocurrency of Information Released by Central Banks and Market Reaction: Empirical Analysis of Bitcoin
  • 1072018智慧金融與企業經營管理學術研討會消費者對銀行APP滿意度、忠誠度及行為意圖之探討
  • 1072018智慧金融與企業經營管理學術研討會理財認知對消費者理財行為之影響
  • 1072018智慧金融與企業經營管理學術研討會行動支付探討對體風險與使用態度對行為意圖之影響
  • 1072018智慧金融與企業經營管理學術研討會以延伸整合型科技接受模型和創新擴散理論探討行動支付採用之意圖
  • 1072018智慧金融與企業經營管理學術研討會國會資訊效應對股市長期影響之實證分析-以馬來西亞為例
  • 1072018智慧金融與企業經營管理學術研討會財經部會首長任命與股市反應之實證研究
  • 1062017 International Conference on Business and InformationA Comparative Study of Information Effect of Depository Receipts versus F Stock in Taiwan
  • 106105學年度第二學期財務金融學系專業成長社群活動高等期刊論文修改經驗分享
  • 1062017管理績效與策略研討會資訊安全事件對股東財富之影響
  • 1062017管理績效與策略研討會銀行app 行為意圖之因素分析
  • 1062017管理績效與策略研討會使用金融業APP 因素之探討-以台灣使用者為例
  • 1062017管理績效與策略研討會應用DANP 和SEM 探討網路銀行之經營模式及消費者使用意願
  • 1062017管理績效與策略研討會應用DANP 和SEM 探討我國第三方支付公司經營之關鍵因素及消費者使用意願
  • 1062017管理績效與策略研討會2017管理績效與策略研討會
  • 106105學年度第一學期專業課程服務學習成果展暨105學年度第二學期專業課程服務學習工作坊專業課程服務學習成果展暨工作坊
  • 1052016企業競爭力與經營管理學術研討會人資與績效管理
  • 1052016企業競爭力與經營管理學術研討會運用競爭者分析架構比較策略聯盟和併購策略之股價反應差異
  • 1052016企業競爭力與經營管理學術研討會天氣效應與股票市場關係之研究-台灣、日本與香港之日內資料分析
  • 104申請科技部專題研究計畫撰寫交流坊申請科技部專題研究計畫撰寫交流坊
  • 1042015管理績效與策略研討會2015管理績效與策略研討會
  • 1032014產業金融與區域經濟發展國際研討會Comparative Analysis of Shareholder Wealth between Strategic Alliance and M&A in Taiwanese Listed Firms: Perspective of Competitive Dynamics
  • 1032014 International Conference on Business and InformationRanking Hedging Instrument and Comparing Hedge Effectively between Vertical Integration and Virtual Integration Model in Taiwan Semiconductor Industry
  • 1032014企業競爭力與經營管理學術研討會財務績效與公司治理(一)
  • 1032014企業競爭力與經營管理學術研討會兩岸服務貿易協定的資訊內涵
  • 1032014企業競爭力與經營管理學術研討會貪污行為對購併事件之股東財富效果影響-中國的實證分析
  • 1032014企業競爭力與經營管理學術研討會外資交易行為對期貨與現貨市場價格發現的影響
  • 1032014企業競爭力與經營管理學術研討會市場交易制度之改變對期貨與現貨價格發現之影響
  • 1022013 International Conference on Medical Innovation and Computing Service (MICS)Application of DEMATEL-ANP approaches in assessing information systems for sustainable development
  • 102IACSS 2013 International Academic Conference on Social SciencesEvidence on Relationship between Derivatives Selection and Hedge effectively in Integrated Circuit Industry
  • 1022013 International Conference on Business and InformationThe effect of intention to use credit card and possibility of overuse credit card toward compulsive buying behavior
  • 1022013 International Conference on Business and InformationAn Analysis of Shareholder Wealth effects among corruption, political connection and merger & acquisition in China
  • 102管理績效與策略研討會The impact of corporate image and service quality on customer satisfaction of Vietnamese commercial banks
  • 102管理績效與策略研討會應用分析網路程序法(ANP)評選消費者心目中理想之財富管理銀行-以台灣地區為例
  • 1012012 International Conference on Business and InformationUsing Multinomial Logistic Model to Evaluate Relationship between Hedge Effect of Operating Derivatives and Business Cycle within the Upper, Middle and Lower Stream of Taiwanese Information Technology Industry
  • 1012012 International Conference on Business and InformationRelationship between derivatives s election and hedge effectively before and after the Global Financial Crisis: Empirical Result on Taiwanese Listed Firms
  • 1012012 International Conference on Technology Innovation and Industrial ManagementS electing Consumers’ Use Inclination Decisions in Mobile Banking: Application of DEMATEL and ANP Approach

研究計畫

  • 104應用競合理論及整合性科技接受模式探討第三方支付之經營模式及使用意願
  • 103以創新擴散觀點探討台灣財富管理銀行業務關鍵成功因素與經營策略之研究
  • 102跨企業整合觀點探討創新擴散理論對行動銀行APP服務系統推廣策略之應用研究
  • 101建構行動銀行系統使用之評估模型-以銀行產業為例

榮譽獎賞

  • 110109學年度教學優良教師(系)
  • 108108學年度系教學優良教師
  • 108106學年度之研究論文刊登在A&HCI、SCI、SSCI、EI、TSSCI索引收錄之學術期刊
  • 1052016企業競爭力與經營管理學術研討會 最佳論文獎
  • 1052016 International Conference in Magt Science and Decision Making 最佳論文獎
  • 1052016年海峽兩岸大學生行銷模擬決策競賽-最佳教師指導獎
  • 1052016海峽兩岸大學生行銷模擬決策競賽--指導第二隊優勝
  • 1052016海峽兩岸大學生行銷模擬決策競賽--指導第一隊優勝
  • 1052016全國行銷贏家模擬決策競賽-指導隊伍獲得全國第二名
  • 1052016全國行銷贏家模擬決策競賽-指導隊伍獲得全國第六名
  • 105101、102、103學年度連續3年榮獲行政院國家科學委員會專題研究計畫經費補助
  • 104指導『文化阿河去哪兒』團隊,參加『中國文化大學-2015全國行銷贏家模擬競賽』
  • 104指導『文化財金泰熙』團隊,參加『中國文化大學-2015 全國行銷贏家模擬競賽』
  • 103102學年度全校輔導績優導師
  • 103「2014 遠雄盃海峽兩岸高校學生營銷(行銷)策畫邀請賽」遠雄(指定)主題組榮 獲競賽最佳創意獎
  • 103「2014 遠雄盃海峽兩岸高校學生營銷(行銷)策畫邀請賽」創新創業組榮獲競賽最佳人氣獎
  • 103「2014 遠雄盃海峽兩岸高校學生營銷(行銷)策畫邀請賽」行銷(營銷)企劃組榮獲競賽最佳團隊獎
  • 1032014 International Conference on Business and Information - Best Reviewer Award
  • 1032014年海峽兩岸大學生行銷模擬決策競賽 2014 Cross-Strait Competition of Marketing Decision Simulation

授課資料

  • 109暑期休閒學程會計學(上)