期刊論文

  • 109A study on the relationships among information quality, system quality, knowledge sharing, and knowledge creation for travel web site users,SAGE OPEN 2020/10/07 ( SSCI )
  • 108Targeting Open Market with Strategic Business Innovations: A Case Study of Growth Dynamics in Essential Oil and Aromatherapy Industry,Journal of Open Innovation: Technology, Market, and ComplexityVol.5, Issue 1, No.7 2019/02/05 ( )
  • 106中台灣運動觀光資源整合之研究,觀光與休閒管理期刊2017年第5卷特刊212-21 2017/06/28 ( )

研討會論文

  • 110The Impact of Brand Equity and Relationship Quality on Customer Loyalty: Evidence from the Apparel Industry,2021 "Management Thinking and Practice" and "Applied Science" Conferencep1186-1198 2021/06/18 ( )
  • 109Why They Go There: Exploration on Revisit Intention,2020 Conference on Management Thinking and Practice & Applied Science 2020/06/12 ( )
  • 108Why They Go There: Maslow’s Hierarchy of Needs and Revisit Intention,SOItmC & Meijo University 2019 2019/06/28 ( )
  • 108創新服務對藥妝產業影響之研究,2019 行銷研究學術研討會 Conference on Marketing Research 2019/05/24 ( )
  • 108探討連鎖藥局對高齡顧客族群之顧客關係管理,2019 行銷研究學術研討會 Conference on Marketing Research 2019/05/24 ( )
  • 108台灣國際觀光旅館員工其工作滿足、職場友誼與服務創新之關聯性研究:以知識分享為中介變項,第三屆海峽兩岸職業教育與創新研討會170-188 2019/05/10 ( )
  • 107Business Growth Strategy Dynamics of Essential Oil and Aromatherapy Industry,SOItmC&DEMI of the UNINA 2018 2018/06/26 ( )
  • 107Simulation-based Strategic Decision Support System for IT-enabled Innovations and Business,2018行銷研究學術研討會 Conference on Marketing Research202-1-1 2018/05/18 ( )
  • 105設計工作者之組織創新氣候認知與創造力表現關聯性研究-工作熱情為中介變項,知識社群國際研討會 The 12th International Conference on Knowledge Community 2016/05/28 ( )
  • 105Explore the Concepts of Relationship Marketing Within Taiwan Coffee Market,MakeLearn & TIIM 2016 Joint International Scientific Conference 2016/05/25 ( )
  • 105The Study on Relationship of Work/Organizational Values and Workaholism,MakeLearn & TIIM 2016 Joint International Scientific Conference 2016/05/25 ( )
  • 105Research for People Evacuation Behaviors in Large-Scale Building by Using Computer Simulation Sofware,MakeLearn & TIIM 2016 Joint International Scientific Conference 2016/05/25 ( )
  • 104Studying for Safe Management Regulations Influence People Evaluation Behaviors,MakeLearn & TIIM 2015 2015/05/27 ( )
  • 104The study on relationships of perceived organizational support and job satisfaction in Taiwan hospitality service industry,MakeLearn & TIIM 2015 2015/05/27 ( )
  • 104Does ‘Doing Good’ Always Lead to ‘Doing Better’? Consumer Purchase intentions to Corporate Social Responsibility,MakeLearn & TIIM 2015 2015/05/27 ( )
  • 104The Impact of Korean Wave on Thai Teenage Consumer Behaviour,The 2015 International Conference in Management Sciences and Decision Making 2015年管理科學與經營決策國際學術研討會 2015/05/16 ( )
  • 104The Impact of the Perception of Corporate Social Responsibility on Customer's Brand Image, Brand Attitude and Purchase Intention. Taking functional drink industry in Thailand,第九屆國際貿易與企業經營學術研討會 2015 Conference on International Trade and Business Administration 2015/05/08 ( )
  • 104The Impact of Marketing Mix on the Decision Making: An Example of Choosing Chinese Language School in Taipei City, Taiwan,第九屆國際貿易與企業經營學術研討會 2015 Conference on International Trade and Business Administration 2015/05/08 ( )
  • 103Brand Strategy in Taiwanese Clothing and Textile Market,Technology Innovation and Industrial Management 201447 2014/05/28 ( )
  • 103The Study of Job Stress and Emotional Labor,Technology Innovation and Industrial Management 2014107 2014/05/28 ( )
  • 103Taking Refuge Cognitions and Behaviors of the Latent Disables in the Underground Space,Technology Innovation and Industrial Management 2014104 2014/05/28 ( )
  • 103市立美術館之民眾參與、體驗行銷、遊憩意象與休閒效益之關聯性研究,第八屆國際貿易與企業經營學術研討會 2014/05/09 ( )
  • 103Service Quality Dimensions and Customer Satisfaction of Internet Banking Service in Vietnam,第八屆國際貿易與企業經營學術研討會 2014/05/09 ( )
  • 103A study about factors affecting consumer on hotel selection in Chiang Mai,第八屆國際貿易與企業經營學術研討會 2014/05/09 ( )
  • 102The implementation of customer relationship management within Taiwanese banks,2013 Technology Innovation and Industrial Management 2013/05/29 ( )
  • 102Adequate temperature and humidity for books and people in a library,2013 Technology Innovation and Industrial Management 2013/05/29 ( )
  • 102A study on relationship among organizational trust, organizational justice and organizational spirituality,2013 Technology Innovation and Industrial Management 2013/05/29 ( )
  • 101Exploring the Moderating Effect of Brand Loyalty to Brian Extension - An Event-related Potential Study,2012 International conference on Technology, Innovation, and Industrial Management 2012/05/22 ( )
  • 100TIME TO LET GO? RELATIONSHIP TERMINATION IN THE CONSUMER BANKING SECTOR,2011 Technology Innovation an Industrial Management 2011/07/29 ( )
  • 100關係“Guanxi”在關係行銷中對於台灣銀行產業之關聯性,2011年第十屆中華決策科學學會年會學術研討會-創新經營決策研究計實務研討會 2011/06/11 ( )

學術會議

  • 1102021 "Management Thinking and Practice" and "Applied Science" ConferenceThe Impact of Brand Equity and Relationship Quality on Customer Loyalty: Evidence from the Apparel Industry
  • 11016th International Forum on Knowledge Asset Dynamics(IFKAD),2021Asian Business Research and Sustainable System Development
  • 1092020 Conference on Management Thinking and Practice & Applied ScienceWhy They Go There: Exploration on Revisit Intention
  • 108Society of Open Innovation: Technology, Market & ComplexityWhy They Go There: Maslow’s Hierarchy of Needs and Revisit Intention
  • 1082019 行銷研究學術研討會 Conference on Marketing Research創新服務對藥妝產業影響之研究
  • 1082019 行銷研究學術研討會 Conference on Marketing Research探討連鎖藥局對高齡顧客族群之顧客關係管理
  • 107SOItmC&DEMI of the UNINA 2018Business Growth Strategy Dynamics of Essential Oil and Aromatherapy Industry
  • 107Society of Open Innovation: Technology, Market & ComplexitySimulation-based Strategic Decision Support System for IT-enabled Innovations and Business
  • 105知識社群國際研討會The 12th International Conference on Knowledge Commuity設計工作者之組織創新氣候認知與創造力表現關聯性研究-工作熱情為中介變項
  • 1052016 第五屆「商學與管理」學術研討會探討台灣社會企業運用B2B經營模式之研究
  • 105MakeLearn & TIIM 2016 Joint International ScientificResearch for People Evacuation Behaviors in Large-Scale Building by Using Computer Simulation Sofware
  • 105MakeLearn & TIIM 2016Joint International Scientific ConferenceExplore the Concepts of Relationship Marketing Within Taiwan Coffee Market
  • 105MakeLearn & TIIM 2016 Joint International Scientific ConferenceThe Study on Relationship of Work/Organizational Values and Workaholism
  • 104MakeLearn & TIIM 2015Does ‘Doing Good’ Always Lead to ‘Doing Better’? Consumer Purchase intentions to Corporate Social Responsibility
  • 104MakeLearn & TIIM 2015The study on relationships of perceived organizational support and job satisfaction in Taiwan hospitality service industry
  • 104MakeLearn & TIIM 2015Studying for Safe Management, Regulations influence People Evacuation Behaviors
  • 104MakeLearn & TIIM 2015Solving the Oil Delivery Trucks Routing Problem with Modify Multi-Traveling Salesman Problem Approach
  • 104MakeLearn & TIIM 2015Success Factors and Barriers for Implementation of its Systems - The case of Polish SMEs
  • 104MakeLearn & TIIM 2015Gold as part of an investment portfolio
  • 104MakeLearn & TIIM 2015The Role of Organizational culture in Innovation Changes of Public Administration
  • 104MakeLearn & TIIM 2015Managerial implications of accountabilities for learning in education
  • 104MakeLearn & TIIM 2015Innovation Rankings - the position of Poland compared with other countries undergoing transformation
  • 104The 2015 International Conference in Management Sciences and Decision Making 2015年管理科學與經營決策國際學術研討會 The Impact of Korean Wave on Thai Teenage Consumer Behaviour
  • 104第九屆國際貿易與企業經營學術研討會 2015 Conference on International Trade and Business AdministrationThe Impact of Marketing Mix on the Decision Making: An Example of Choosing Chinese Language School in Taipei City, Taiwan
  • 104第九屆國際貿易與企業經營學術研討會 2015 Conference on International Trade and Business AdministrationThe Impact of the Perception of Corporate Social Responsiblity on Customer's Brand Image, Brand Attitude and Purchase Intention. Taking functional drink industry in Thailand
  • 103Technology Innovation and Industrial Management 2014The Study of Job Stress and Emotional Labor
  • 103Technology Innovation and Industrial Management 2014Taking Refuge Cognitions and Behaviors of the Latent Disables in the Underground Space
  • 103International conference on Technology, Innovation, and Industrial Management 2014Brand Marketing Strateg in Taiwanese Clothing and Textile Market
  • 103第八屆國際貿易與企業經營學術研討會Service Quality Dimensions and Customer Satisfaction of Internet Banking Service in Vietnam
  • 103第八屆國際貿易與企業經營學術研討會A study about factors affecting consumer on hotel selection in Chiang Mai
  • 103第八屆國際貿易與企業經營學術研討會市立美術館之民眾參與、體驗行銷、遊憩意象與休閒效益之關聯性研究
  • 1012012 International conference on Technology, Innovation, and Industrial ManagementThe Implementation of Customer Relationship Management within Taiwanese Banks
  • 100Technology Innovation and Industrial Management 2011Time to Let Go? Relationship Termination in the Consumer Banking Sector
  • 1002011第10屆中華決策科學學會年會暨學術研討會創新經營決策研究暨實務研討會關係"Guanxi"在關係行銷中對於台灣銀行產業之關聯性
  • 100The 7th Knowledge Community Conference2011第七屆知識社群研討會

研究計畫

  • 108108學年度補助教師指導學生研究創作計畫
  • 108深討民眾參與、體驗行銷、遊憩意象與休閒效益的關聯性研究-大台北地區美術館為例
  • 108婦幼精準醫療與人工智慧產學醫研聯盟
  • 107深討民眾參與、體驗行銷、遊憩意象與休閒效益的關聯性研究-大台北地區美術館為例
  • 107達文西婦科手術VR醫療教育服務平台 Da Vinci Surgery VR Medical Education Service Platform: Gynecology as a model
  • 105105學年度補助教師指導學生研究創作計畫
  • 104探討咖啡市場之關係行銷, 顧客滿意度與顧客忠誠度關係之研究
  • 104睡眠醫學穿戴式用藥決策管理雲平台之開發與臨床驗證
  • 104104學年度補助教師指導學生研究創作計畫
  • 103探討台灣企業社會責任對食品購買意願的影響之研究
  • 102Brand Strategy in Taiwanese Clothing and Textile Market
  • 101The impact of advertisement on purchase decision for ageing consumer in Taipei city
  • 99Time to Let Go? Relationship Termination in the Taiwanese Consumer Banking Sector

榮譽獎賞

  • 109109學年度教學優良教師
  • 109Most Accessed Paper Award
  • 108傑出教學教師獎
  • 107Open Business Model Best Paper Award

指導論文

  • 109創新服務對購買意願影響之研究-以藥妝藥局為例
  • 109探討連鎖藥局對高齡顧客族群之顧客關係管理
  • 109消費者對通路商品牌之保健食品的選擇要素-以連鎖藥妝藥局為例
  • 108創新服務對藥妝產業影響之研究
  • 107海外自助旅行者旅遊動機與再訪因素之探討
  • 104探討台灣社會企業運用B2B經營模式之研究

授課資料

  • 110上學期數媒學程實務專題Ⅰ
  • 109下學期休閒學程數位媒體企劃與行銷
  • 109下學期數媒學程數位媒體企劃與行銷
  • 108上學期數媒學程動漫創意與商品
  • 107下學期進學不分系服務學習與實踐(二)
  • 107下學期進學國貿整合行銷溝通
  • 107上學期進學不分系行銷學
  • 107上學期進學不分系服務學習與實踐(一)
  • 107上學期進學國貿國際品牌管理與行銷
  • 107上學期進學國貿國際簡報與會展英語
  • 106下學期進學不分系行銷學
  • 106下學期進學不分系服務學習與實踐(二)
  • 106下學期進學國貿商務英文寫作
  • 106下學期進學國貿國際貿易實務與行銷專題
  • 106下學期進學國貿國際貿易證照實務
  • 106上學期進學不分系行銷學
  • 106上學期進學不分系服務學習與實踐(一)
  • 106上學期進學國貿服務業行銷
  • 106上學期進學國貿國際品牌管理與行銷
  • 106上學期數媒學程實務專題 II
  • 105暑期時尚品牌學程廣告管理
  • 105暑期進學廣告廣告管理
  • 105下學期休閒學程休閒消費心理學
  • 105下學期進學不分系服務學習與實踐(二)
  • 105下學期進學國貿整合行銷溝通
  • 105下學期數媒學程品牌經營
  • 104下學期休閒學程休閒專業英文II
  • 104下學期進學不分系服務學習與實踐(二)
  • 104下學期進學國貿歐洲商務經貿專題
  • 104下學期數媒學程品牌經營
  • 104上學期休閒學程休閒專業英文I
  • 104上學期進學不分系行銷學
  • 104上學期進學不分系服務學習與實踐(一)
  • 104上學期進學國貿國際品牌管理與行銷
  • 103下學期休閒學程休閒事業行銷與營運企劃
  • 103下學期進學不分系服務學習與實踐(二)
  • 103下學期進學國貿國際貿易專題
  • 103下學期數媒學程消費者行為
  • 103上學期進學不分系行銷學
  • 103上學期進學不分系服務學習與實踐(一)
  • 103上學期進學國貿國際品牌管理與行銷
  • 102下學期休閒學程休閒事業商圈評估與市場調查
  • 102下學期進學不分系服務學習與實踐(二)
  • 102上學期進學不分系服務學習與實踐(一)
  • 102上學期進學國貿國際品牌管理與行銷
  • 101下學期進學不分系服務學習與實踐
  • 101下學期進學國貿國際市場分析
  • 101上學期進學不分系服務學習與實踐
  • 101上學期進學國貿國際品牌管理與行銷
  • 100暑期進學國貿專題研討-韓語初級
  • 100下學期時尚品牌學程直效行銷
  • 100下學期時尚品牌學程整合行銷概論與實務(一)
  • 100下學期進學國貿國際品牌管理與行銷
  • 100上學期時尚品牌學程市調與消費者行為分析概論
  • 100上學期時尚品牌學程整合行銷概論與實務(一)
  • 99暑期進學國貿專題研討-法語入門
  • 99暑期進學國貿專題研討-法語入門F1
  • 99暑期進學國貿專題研討-韓語入門
  • 99暑期進學國貿專題研討-韓語初級
  • 99下學期二專國企行銷管理
  • 99下學期時尚品牌學程整合行銷概論與實務(一)
  • 99下學期進學國貿國際品牌管理與行銷
  • 99下學期進學國貿專題研討-西班牙語(一)
  • 99上學期進學教務行銷管理