期刊論文

108Technology roadmap for building a smart city: An exploring study on methodology,Future Generation Computer Systems97727-742 2019/03/13 ( SSCI )
104Exploring the Critical Quality Attributes and Models of Smart Homes,Maturitas82(4)377-386 2015/07/31 ( SCI )
104Persuasive messages, popularity cohesion, and message diffusion in social media marketing,Journal of Business ResearchVol.68 No.4772-782 2015/04/01 ( SSCI )
103Trends in and Contributions to Entrepreneurship Research: A Broad Review of Literature from 1996 to June 2012,ScientometricsVol.99 Issue 2353-369 2014/05/01 ( SSCI )
103What Kind of Employee Wants to Use Corporate E-learning: An Empirical Case Study in the Financial Industry,International Journal of Distance Education Technologies12 (1)1-12 2014/01/01 ( EI )
102A study of factors that affect brand attitude after watching micro films,International Journal of Business and Management StudiesVol. 2 No.3 2013/11/29 ( )
102How to influence the brand attitude of audiences by micro films,Journal of Promotion ManagementVol. 19 Issue 5674-686 2013/11/14 ( )
101Comparative analysis of experience-oriented customer needs based on the Kano model: An empirical study,The Service Industries JournalVol.32, No.121973-1990 2012/09/01 ( SSCI )
101Integrating Kano model with strategic experiential modules in developing ICT-enabled services: an empirical study,Management DecisionVol.50 No.17-20 2012/01/01 ( SSCI )
101Minding the Gap between First and Continued Usage of a Corporate E-Learning English-Language Program,International Journal of Technology and Human InteractionVol.8 No.155-75 2012/01/01 ( EI )
99Antecedents and consequences of trust in online product recommendations: An empirical study in social shopping,Online Information ReviewVol.34 No.6935-953 2010/11/01 ( SSCI )
98Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan,Telecommunications PolicyVol.33628-641 2009/11/01 ( SSCI )
98Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market,Total Quality Management & Business ExcellenceVol. 20, No.111273-1285 2009/11/01 ( SSCI )

研討會論文

111線上商店之網路互動性對消費者購物意圖之影響,CMR2020行銷研究學術研討會 2022/06/05 ( )
110從顧客投入觀點探討紙風車劇團的經營模式創新,2021年TIIBS第十屆商學與管理學術研討會 2021/05/21 ( )
109話多不如話少，話少不如話好:新舊品牌中標誌的描述性對品牌形象之影響,CMR2020行銷研究學術研討會 2020/05/22 ( )
109消費者線上評論對信任與購買意願之影響-以蝦皮購物為例,CMR2020行銷研究學術研討會 2020/05/22 ( )
109當互動體驗遇到了擴增實境：AR互動體驗對品牌態度之影響,CMR2020行銷研究學術研討會 2020/05/22 ( )
107A Life Cycle Perspective on Gamification Success”, July 24-July 27,,Conference of the International Journal of Arts & Sciences 2018 2018/07/24 ( )
107以AISAS模式探討網紅說服策略,2018知識社群國際學術研討會 2018/05/11 ( )
105Proposing An Omni-Channel Strategy Framework With A Roadmap Of Product And Technology,Conference of the International Journal of Arts & Sciences 2016,Munich, Germany. 2016/06/21 ( )
104Why People Share And Spread On Social Media?,Conference of the International Journal of Arts & Sciences 2015/07/14 ( )
103Proposing A Strategic Storytelling Framework for New Product Advertising,Conference of the International Journal of Arts & Sciences 2014/05/26 ( )
103Persuasive messages, popularity cohesion, and message diffusion in social media marketing,2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference 2014/05/14 ( )
103Exploring the Critical Quality Attributes and Models of Smart Homes,2014 Global Entrepreneurship and Innovation in Management (GEIM) Conference 2014/05/14 ( )
102How to influence the brand attitude of audience by micro films?,Global Innovation and Knowledge Academy (GIKA) 2013 2013/07/09 ( )
102A study of factors that affect Brand Attitude after watching micro films,Conference of the International Journal of Arts & Sciences 2013/06/17 ( )
101Build Customer Loyalty Using Microblog – A Relationship Perspective,AMCIS 2012 2012/08/09 ( )
101Exploring the impact of cognitive involvement in storytelling,BAI2012 International Conference on Business and Information 2012/07/03 ( )
100Exploring the relationship between impression management and interpersonal attraction in social networking site,IADIS International Conference 2011IADIS2011213-216 2011/07/22 ( )
100Exploring customer’s need attributes for experience-oriented service functions: An empirical study on DTV in Taiwan,International Conference on Business and Information 2011BAI2011 2011/07/05 ( )
99Using Kano’s Model in Designing Technology Enabled Innovative Service: An Experiential Marketing Perspective,International Conference on Engineering and Meta-EngineeringICEME2010213-215 2010/04/06 ( )
98The drivers and inhibitors of adoption and purchase intentions for the third-generation phones in Taiwan.,BAI2009 International Conference on Business and InformationV6, 2009 2009/07/07 ( )
98Understanding the antecedents of satisfaction with blog platforms,WDSI 2009 2009/04/08 ( )

學術會議

1072018 Conference of the International Journal of Arts & Sciences, Budapest, Hungary.A Life Cycle Perspective on Gamification Success
106The 12th International Conference on Knowledge Community2017第十三屆知識社群國際研討會
106The 13th International Conference on Knowledge CommunityThe 13th International Conference on Knowledge Community
105Conference of the International Journal of Arts & Sciences 2016Proposing An Omni-Channel Strategy Framework With A Roadmap Of Product And Technology
105The 12th International Conference on Knowledge Community2016第十二屆知識社群國際研討會
104Conference of the International Journal of Arts & Sciences 2015Why People Share And Spread On Social Media?
103Conference of the International Journal of Arts & Sciences 2014Proposing A Strategic Storytelling Framework for New Product Advertising
103Conference of the International Journal of Arts & Sciences 2014Proposing A Strategic Storytelling Framework for New Product Advertising
1032014 Global Entrepreneurship and Innovation in Management (GEIM) ConferencePersuasive messages, popularity cohesion, and message diffusion in social media marketing
102The 2nd Global Innovation and Knowledge AcademyHow to influence the brand attitude of audience by micro films
102Conference of the International Journal of Arts & Sciences 2013A study of factors that affect Brand Attitude after watching micro films
102Conference of the International Journal of Arts & Sciences 2013Research Paper Presentation
101International Conference on Business and InformationExploring the impact of cognitive involvement in storytelling
100Internet Applications and Research 2011Exploring the relationship between impression management and interpersonal attraction in social networking site

研究計畫

106遊戲化策略之探討
104以成本效益觀點探討全通路購物需求與平台使用意願之研究
103從體驗行銷觀點探討人們為何參與在社群媒體中的品牌活動
102探討個別品牌與聚落品牌之故事行銷策略架構
101探討認知涉入在故事行銷之調節效果
99探討虛擬世界印象管理與人際吸引之關係

榮譽獎賞

105104年學術研究成果獎勵
105102-104連續三年科技部獎勵
104103年學術研究成果獎勵
103傑出論文獎
102傑出論文獎
101傑出論文獎
100傑出論文獎

指導論文

112善因行銷對品牌形象之影響-以金融業為例
112以聯合分析法探討產品屬性組合與消費者採購偏好之關係:以寵物鳥飼料為例
111再生能源政策行銷成敗因素之探討-以台灣漁電共生政策為例
111社會臨場感、社群認同與知識分享意圖之探討-以社群媒體Instagram為例
111以自我決定論探討Z世代電子口碑之分享意圖
106以AISAS模式探討網紅說服策略
105父母教養方式與學齡前幼兒3C產品使用之關聯性探討-一個跨區域比較
105大學生購買韓國化妝品行為意圖之研究

授課資料

112下學期行銷碩學程全球化行銷專題
112下學期行銷碩學程消費者行為
112上學期行銷碩學程行銷管理
112上學期行銷碩學程論文寫作專題研討
111下學期行銷碩學程消費者行為
111下學期行銷碩學程新產品創意開發策略
111上學期行銷碩學程行銷管理
111上學期行銷碩學程論文寫作專題研討
110下學期行銷碩學程消費者行為
110下學期行銷碩學程新產品創意開發策略
110上學期行銷碩學程行銷管理
110上學期行銷碩學程論文寫作專題研討
109下學期行銷碩學程消費者行為
109下學期行銷碩學程新產品創意開發策略
109上學期行銷碩學程行銷管理
109上學期行銷碩學程論文寫作專題研討
108下學期二專國企消費者行為
108下學期行銷碩學程消費者行為
108下學期行銷碩學程新產品創意開發策略
108上學期行銷碩學程行銷管理
108上學期行銷碩學程論文寫作專題研討
107下學期行銷碩學程消費者行為
107下學期行銷碩學程新產品創意開發策略
107上學期行銷碩學程行銷管理
107上學期行銷碩學程論文寫作專題研討
106下學期進學廣告畢業製作
106上學期行銷碩學程論文寫作專題研討
105上學期行銷碩學程論文寫作專題研討
104下學期進學廣告品牌經營
102下學期進學廣告消費者行為
101下學期進學廣告消費者行為
100下學期進學不分系行銷管理
100上學期進學不分系行銷管理
99下學期進學教務行銷管理
99上學期進學教務行銷管理
98下學期進學資管專題製作(一)
98上學期進學不分系行銷管理
98上學期進學資管電子商務
97上學期進學國企服務業行銷管理